For the past nine years, Nielsen has celebrated Nielsen Global Impact Day (NGID), our annual day of service when our associates come together to volunteer in their communities. NGID is part of our year-round Nielsen Cares volunteering program. This year, NGID was postponed due to COVID-19, but we haven’t let this stop us. There’s an even greater need now to help our communities, as we are in it together fighting this global pandemic.
'In It Together' 캠페인을 통해 직원들이 세 가지 특정 분야에서 온라인 자원봉사를 할 수 있도록 장려하고 있습니다:
Helping our neighbors: We’re connecting with neighbors in need—those who live nearby and those we may never have met. Associates can call elderly neighbors or those facing isolation to offer companionship, buy online gift cards to their local businesses, as well as help #WashTheHate with anti-xenophobia and anti-hate speech efforts.
Fighting hunger: Associates are donating money to local food banks and buying groceries for those who can’t get to stores. Nielsen continues to contribute more than $2 million worth of data annually to Feeding America’s Map the Meal Gap to understand food insecurity in the U.S. supporting their network of food banks with research and information to help feed vulnerable people during this pandemic.
Using our skills and expertise: Associates are joining hackathons focused on COVID-19, starting pro bono projects to support nonprofits and agencies with data analytics, and using resources from the Nielsen Foundation’s Discover Data program to teach students virtually about data science.
글로벌 책임 및 지속 가능성 부문 부사장 안드레아 버텔스(Andrea Bertels)는 "가상 자원봉사를 통해 멀리 떨어져 있어도 닐슨 커뮤니티를 구축하는 동시에 위기 상황에서 지역사회에 변화를 가져올 수 있습니다."라고 말합니다. "우리는 데이터와 인사이트를 통해 닐슨만의 고유한 일을 하고 있습니다. 저는 우리 직원들이 사회에 환원하기 위해 얼마나 많은 일을 하고 있는지 보고 영감을 받았습니다."
매년 닐슨 직원은 최대 24시간을 자원봉사에 할애할 수 있습니다. 전 세계적으로 자택 대피령이 내려진 상황에서 직원들은 'In It Together'를 통해 24시간을 가상으로 사용할 수 있습니다. 코로나19 위기가 시작된 이후 많은 직원들이 지역 최전선 근로자를 위한 마스크 제작부터 푸드뱅크가 증가하는 수요를 충족할 수 있도록 식품 저장고 데이터 분석에 이르기까지 다양한 분야에서 도움을 주기 위해 나서고 있습니다.
Several Nielsen Data Science associates are working with Can’t Stop Columbus to analyze Ohio food pantry data to better understand food needs and if food is getting to the right places during the pandemic. “I’ve volunteered in food pantries before—packing and distributing food. But applying my analytical skills to this project makes me feel like I’m having a bigger impact and helping more people beyond the pantry,” said Sara Liang, Data Science Associate, Nielsen. “And I love that I can continue volunteering safely from home.”
Through Nielsen Cares, we dedicate at least $10 million in pro bono work, skills-based volunteering and in-kind giving of our data and services each year, in service of social and environmental causes where we can make a unique impact. In 2019, we donated more than $24 million in pro bono value to nonprofits and causes to help accelerate inclusion and shape a smarter market.
