Latinx consumers wield $1.5 trillion in annual buying power and are growing faster than the total U.S. population, both in numbers and purchasing power. Our latest Diverse Intelligence Series report on U.S. Hispanics, 拉丁裔的机会：文化货币与消费者之旅, reveals numerous points in the Latinx path to purchase where brands can make a connection. But simply knowing where Latinx consumers spend their media time and make purchases isn’t enough for brands to earn their patronage.
在本期 "On the Record "节目中，U.S. Media 的传播总监 Gorki De Los Santos 和战略倡议与消费者参与副总裁 Stacie de Armas 坐下来深入探讨了这份报告，并就品牌如何开发必要的文化智商，在西班牙传统月期间创造出能与拉美裔消费者产生共鸣的产品和信息发表了见解。Stacie 描述了拉美裔消费者的购买路径如何类似于弹球机--每一个保险杠都是一个文化影响者，在消费者的消费旅程中对他们起到推动作用。能够赢得拉美裔消费者青睐的品牌将以一种真实的方式，使自己的广告、产品和价值观与这些影响因素（语言、家庭、风味等）保持一致。
