尼尔森在菲律宾推出广告总收视率

创新解决方案为全国带来不重复的跨平台受众测量方法

Bonifacio Global City, Taguig City, 11 JULY 2019 – Nielsen today announced the availability in the Philippines of Total Ad Ratings, a cross-platform advertising audience measurement solution. For the first time in the Philippines, marketers and media owners will be able to see both a combined and unduplicated view of their total advertising audience reach across TV, computer, and mobile.

尼尔森媒体执行总监 Erestine Amper 表示："在菲律宾，电视仍然是消费最多的媒体，但在移动技术高度普及的推动下，数字消费呈现指数级增长。如今，半数菲律宾消费者同时跨平台消费内容，这为营销人员和媒体所有者带来了巨大商机，"尼尔森媒体执行总监 Ernestine Amper 表示。尼尔森媒体执行总监Erestine Amper指出："然而，电视和数字广告传统上是分开衡量的，这使得营销人员和媒体所有者很难量化他们的跨平台受众。尼尔森广告总收视率使我们的客户能够了解并优化电视、电脑和移动之间的关系，帮助他们发掘隐藏的价值，提高效率，并最终增加投资回报。  

Nielsen Total Ad Ratings measures the reach, frequency and gross rating points (GRPs) for an advertising campaign’s total audience across television and all digital touchpoints (computers, tablets, smartphones). Leveraging currency TV and digital measurement, Total Ad Ratings will help marketers and media owners understand their advertising campaign’s TV-only audience, computer-only audience, mobile-only audience, and combined cross-platform audience that was reached through a combination of TV, computer, and mobile. This enables marketers and media sellers to better understand how their TV and digital media work together to achieve reach goals.

"广告主和媒体机构将首次清楚地了解数字技术对电视的增量影响。尼尔森广告总收视率为市场带来了跨平台的可比性和标准化，最终帮助广告主和代理商做出更明智、更有效的预算分配决策。"   

尼尔森在香格里拉大堡酒店举办的 "媒体真相：了解数字媒体的下一步 "活动上，向广播公司、广告商和媒体代理公司发布了尼尔森的 "全面广告收视率 "服务。尼尔森亚太区媒体测量解决方案 "Total Audience "产品和商务负责人Benjamin Burne和Steven Lindsay，以及Pointlogic亚太区商务负责人Sandy Kok在会上发表了演讲。