在我们所测量的各行各业中，我们被视为真理的源泉。在美国，一个不可阻挡的事实是，到 2044 年，美国总人口将以多元文化为主。而美国的西班牙裔消费者正在推动这一多元文化的增长。因此，为了帮助我们的客户在多元文化市场中发展壮大，我们致力于积极营造一种能够促进拉美裔员工成长和进步的工作场所文化。
Our efforts were recently recognized by the Hispanic Association for Corporate Responsibility (HACR) on its annual Corporate Inclusion Index (CII), which measures Hispanic inclusion in corporate America. The CII tracks companies’ policies and practices in a number of areas on a five-star scale. We received top five-star billing for our employment practices, which is a reflection of our commitment to the development of our Hispanic associates.
"尼尔森首席人力资源官迈克尔-艾丽西亚（Michael Alicea）说："拉美裔消费者正在扩大他们对美国主流文化的影响，并越来越多地定义着美国的含义。"尼尔森对我们所服务的市场的任务是帮助量化这些转变，这意味着我们的员工队伍中必须具备文化能力，能够为我们的客户分析人口结构变化的影响。
While organizations like HACR help us understand how to shape our workplace policies to meet the needs of Hispanic associates, much of our understanding comes directly from our employees themselves. Our Hispanic Organization of Leaders in Action (HOLA) employee resource group leads a variety of initiatives that demonstrably increase associate engagement, improve workplace policies and enrich the communities where we live and work. Just this year, HOLA associates were instrumental in the release of our 2019 Diverse Intelligence Series report on Latinx consumers, our support of numerous Hispanic community organizations including the National Hispanic Foundation for the Arts and the celebration of numerous culturally important milestones including Hispanic Heritage Month. And our HOLA members are essential to our ability to retain and advance Hispanic leaders, which are key metrics on the HACR CII.
Hispanic leaders and associates are empowered to further our Diversity & Inclusion strategy by Nielsen’s leadership—which starts with David Kenny, our CEO and Chief Diversity Officer. In 2019, David has boldly lent his voice in support of a fair and accurate 2020 Census, preserving the Deferred Action for Childhood Arrivals (DACA) program and increasing Hispanic representation in our ranks by adding his signature to The Hispanic Promise.
“Because we measure everyone, we have a responsibility to ensure that our Diversity & Inclusion program extends to everything we do—from our people to our products,” said Jose Luis Guevara, SVP of Global Input Operations and HOLA Executive Sponsor. “The recognition from HACR is an important signifier that we’re on the right track. However, it’s even more important that we continue to double down on our Hispanic talent, so we continue growing.”
Pictured above: Sam Renovato, Sr. Manager, University Relations and Talent Acquisition, Nielsen, and Lorraine Carrasco, Director, External Affairs, Government Relations and Public Policy, Nielsen, accepted the HACR award on Nielsen’s behalf.
