虽然美国人在9月15日至10月15日期间庆祝全国西班牙裔传统月，但尼尔森全年都在积极支持西班牙裔事业和组织。这种支持与我们的核心业务价值密切相关，对我们的拉美裔*员工来说也是近在咫尺。
“As a global business, diversity and inclusion (D&I) is critical to the success of our business, our clients and our industry,” says Myriam Vidalon, VP of Diversity and Inclusion at Nielsen. “We owe it to ourselves, associates and the communities where we operate to be agents of change and advocate for diversity of people, ideas and opinions while fostering an environment of inclusion and belonging.”
Our Latinx employee resource group (ERG) HOLA (Hispanic Organization for Leaders in Action) leads our Hispanic employee engagement and is a critical component of our Diversity & Inclusion efforts. In fact, HOLA was the first ERG to be founded by Nielsen in 2006. We launched HOLA as a way to empower associates interested in creating an inclusive work environment that leverages diverse backgrounds to build high performing teams and make an impact on the Nielsen business. HOLA focuses on:
- 通过创造一个开放的环境，让尼尔森的每个人都能参与 ERG，并将他们的努力作为日常工作和绩效考核的一部分，从而提高各级人员的参与度。
- 通过提供各种发展研讨会以及与高层领导和 ERG 执行赞助人建立联系的机会，帮助员工充分发挥潜力。
- 通过帮助促进拉美裔大学生在美国公司和外部合作伙伴中的职业发展，加快他们在各个层面的代表性。尼尔森员工鼓励拉丁裔青年学生接受 STEM（科学、技术、工程和数学）学科、研究和营销方面的高等教育。
- 通过举办内部多元化对话，深化办公室层面的对话，从而发展包容性文化。
- 通过赞助我们的多元化情报系列 (DIS) 中以客户为中心的研讨会和报告，推动业务增长和创新。
"尼尔森Gracenote和尼尔森体育首席营收官、HOLA ERG联合发起人阿米尔卡-佩雷斯（Amilcar Perez）表示："我们希望表彰所有拉丁裔员工在服务客户和推动业务增长方面所做的出色工作。"我们还要感谢我们的 HOLA ERG 成员和领导团队，感谢他们致力于推广尼尔森的价值观和文化，并为所有拉美裔员工创造成长机会。非常感谢大家"。
我们每年都会做出许多努力，鼓励和推动员工和社区的多元化和包容性。今年，我们尤其为几项支持西语裔包容性和全国代表性的举措感到自豪：
- Supporting the Exclusion of a Citizenship Question to 2020 U.S. Census: As a market leader in consumer and market research, Nielsen needs a balanced workforce, as well as data that is accurate and representative of the entire U.S. population. For this reason, Nielsen advocated for a fair and accurate U.S. census by filling a ‘friend of the court’ brief with the Supreme Court supporting the exclusion of a citizenship question to the 2020 decennial census. Christine Pierce, our SVP of Data Science, also shared the importance of an accurate census count at the Congressional Hispanic Caucus Institute (CHCI) Policy Conference opening plenary session “Census 2020: You Count! ¡Tú Cuentas!”
- The Hispanic Promise: As a company, we have signed the Hispanic Promise, which aims to increase the number of Hispanic employees at Nielsen in order to better reflect the U.S. population, while also assessing the sentiment of Hispanic associates to ensure an inclusive workplace.
- 拉丁裔的机会：文化货币与消费者之旅: We released our seventh annual Diverse Intelligence Series report on Latinx consumers, which explores the social, circular and non-linear path to purchase of this powerful consumer group. Latinx consumers represent one of the most sure bets for future growth, and are projected to control $1.9 trillion in annual buying power by 2023.
- National Hispanic Foundation for the Arts (NHFA) Noche de Gala: We sponsored the NHFA Noche de Gala and several of our most senior leaders—including David Kenny, CEO and George Callard, Chief Legal and Corporate Affairs Officer—attended, showing their commitment to advancing diversity and inclusion at Nielsen. Stacie de Armas, our VP of Strategic Initiatives and Consumer Engagement, gave remarks highlighting the growth opportunity Latinx consumers represent for companies in a variety of industries and calling for greater Latinx representation in media.
"尼尔森首席传播官兼 HOLA ERG 执行委员会主席劳拉-尼尔森（Laura Nelson）表示："在尼尔森，我们每天都在用我们的声音、数据和资源来倡导真正的代表性和对所有人的包容。"我们的拉美裔员工和他们的声音使我们能够忠实于我们的客户、业务和行业。
*尼尔森使用 "Latinx "一词来表示不明确的性别。这一决定是为了更大程度地纳入女性、LGBT+ 和非二元西班牙裔，以及该术语在社交媒体和学术写作中的日益流行。
