尼尔森女性员工资源小组（WIN）最近在纽约耶鲁俱乐部举办了一年两次的多元智能系列早餐会，主题为 "她的力量"：她的力量：我们在哪里，我们如何到达那里以及下一步是什么 "为主题，在纽约耶鲁俱乐部举行。
上午，客户解决方案高级副总裁、WIN 东北部联合负责人 Judi Allen 致开幕词。尼尔森战略社区联盟副总裁 Mariko Carpenter 向与会的资深媒体客户介绍了 "她的力量"：赢得她的信任和忠诚"，就女性消费者的力量、她的媒体消费习惯、让她信任一个品牌所需的条件以及女性在劳动力中的现状发表了重要见解。
“Only 10% of Fortune 500 board members and just 4.8% of Fortune 500 CEOs are women,*” said Mariko. “We know that they are educated and spend their time investing in their future just as much as the men, and yet when we see the statistics, women represent a much lower percentage. It really makes you realize why we need to fight for equal representation in the workplace, which is why events like the one today are so important.”
Mariko affirmed that understanding women is mission critical, as women vote with their wallets and are loyal to companies that support causes that are important to them and that authenticity is a must when it comes to earning trust. In fact, according to Nielsen Scarborough data, 85% of women say that if they like a brand, they will stick with it. They also support brands that align with their values, are environmentally conscious and have family at the cornerstone, which influences their behavior and how they buy. Women often make purchase decisions with others in mind.
Mariko also spoke about the power of the female consumer when it comes to her connection to digital media in daily life. According to Nielsen’s first-quarter 2018 Total Audience report, women represent a digitally connected group and spend more time on their smartphones versus men. Additionally, multicultural women outpace Non-Hispanic White women in smartphone activities and they use the internet or apps to stay connected in the midst of their busy and varied schedules.
Mariko 发言后，与会者就职场女性的现状进行了热烈的小组讨论。小组成员包括 NBC 环球公司洞察与测量执行副总裁 Kavita Vazirani、NCC Media 首席执行官 Nicolle Pangis、FCB Global 全球首席营销官 Jennifer Hohman。尼尔森客户解决方案高级副总裁 Deirdre Thomas 主持了小组讨论。她们就女性职业生涯的独特性交换了意见，讨论了如何获得影响组织方向所需的技能，并就如何改变对女性老板含义的看法交流了看法。
The panel discussion was followed by audience Q&A, which created a positive dialogue that was grounded in real experiences and inspired by optimism and perseverance.
*Pew Research Center, Social and Demographic Trends, Women and Leadership 2018
