ๅฐผๅฐๆฃฎๅชไฝๅฝฑๅๅๅจ 25 ไธช LPM DMA ไธญๅฎ็ฐ้ซ็บงๅไผ่ดญไนฐๅไผๅ
New York, NY, Aug. 7, 2018 โ Today, Nielsen (NYSE: NLSN) announced the launch of Local Nielsen Media Impact, a solution that makes local media planning and cross-channel optimization streamlined and efficient across local TV and radio. Nielsen Media Impact is a powerful planning system that allows users to understand cross-media reach, frequency and duplication on a local scale using advanced audience segments from Nielsen Scarborough. In addition, this new offering enables advertisers, agencies, and media owners to reach their desired audience in the 25 U.S. Local People Meter (LPM) Designated Market Areas (DMAs).
ๆฌๅฐๅฐผๅฐๆฃฎๅชไฝๅฝฑๅๅ้็จๅ่ฎฟ่ ็บงๅซ็ๆฐๆฎ๏ผๅฏๅๅซๅฏนๆฌๅฐ็ต่งๅๅนฟๆญไปฅๅ็ต่งๅๅนฟๆญ่ฟ่กๆทฑๅ ฅ็่ทจๅนณๅฐๅๆใ็ปๅๅฐผๅฐๆฃฎๆฏๅกไผฏๅๆฌๅฐๆถ่ดน่ ๆดๅฏ๏ผ่ฟไบ็ต่งใๅนฟๆญๅๆฏๅกไผฏๅ็็ปๅๆไพไบไธชไบบๅฑ้ข็่ทจๅชไฝไผๅ๏ผๅนถๅฎ็ฐไบ็ป็ฒๅบฆ็้ซ็บงๅไผ็ปๅใ
โOn the agency side, Local Nielsen Media Impact helps us to understand the local media landscape and determine the best properties and combinations of media channels, driving unique reach for our media plan,โ said Kyle Allen, Partner / Media & Research Director, The Company. โThis solution will help us optimize our planned budget and to cost effectively deliver against our objectives.โ
"ๅฐผๅฐๆฃฎไบงๅ้ขๅฏผๅๅฏๆป่ฃๆฐไผ-ๅฐผๅฐๆฃฎ๏ผJay Nielsen๏ผ่กจ็คบ๏ผ"ๅฐผๅฐๆฃฎๆฌๅฐๅชไฝๅฝฑๅๅ๏ผLocal Nielsen Media Impact๏ผไธบไธ็ๆไพไบไธไธช็ฌ็น็่ง่ง๏ผไฝฟๆไปฌ่ฝๅคๅฐฑไฝๆถไฝๅฐ้่ฟๆฌๅฐๅ ๅฎนๅๅนฟๅๅธๅผๅไผๅๅบๆๆๅณ็ญใ"ๅฐผๅฐๆฃฎไบงๅ้ขๅฏผๅๅฏๆป่ฃๆฐไผ-ๅฐผๅฐๆฃฎ๏ผJay Nielsen๏ผ่กจ็คบ๏ผ"ไธๅฎขๆทๅจๅ จๅฝ่ๅดๅ ๅนฟๆณ้็จ็่งฃๅณๆนๆก็ฑปไผผ๏ผ่ฟไธๆฌๅฐ่งฃๅณๆนๆกๅฏไปฅ่ฎฉๅฎขๆท่ทๅพๅ ณไบๅชไฝๅ้ ๅๆฅ็จไผๅ็ๆฐ่ง่งฃ๏ผไป่ๆดๅฅฝๅฐ่ฆ็่ทจๅนณๅฐๅไผใ
โOn the radio side, Local Nielsen Media Impact offers empirical data supporting radioโs ability to amplify and complement TV campaigns,โ said Bob McCurdy, Beasley Media Group. โThis is the first time radio is included in this type of multi-channel media mix that enables users to derive cross media insights with currency grade accuracy. Nielsen Scarborough data within the NMI solution allows us to assess campaign scenarios against consumer insights.”
้็ๅบไบๅไผ็ๅนฟๅๅจๅไธชๅนณๅฐไธ็ๅๅฑ๏ผๅฐผๅฐๆฃฎๆญฃๅจๅฉ็จๆฏๅกไผฏๅ๏ผScarborough๏ผ็็ฌ็นๅ้๏ผๆไพ็ๅฎ็ๆฌๅฐๅธๅบๆฐๆฎ๏ผ่ฏฅๆฐๆฎๆไพไบๅบๆฌไบบๅฃ็ป่ฎกไนๅค็ๅไผ็ปๅ๏ผๅ ๆฌ่กไธบใๆๅบฆๅ่ทจๅนณๅฐๅชไฝ่กไธบๅฑๆงใไธบไบๆ้ซๅชไฝ่ดญไนฐ็ๆ่ตๅๆฅ็๏ผๅๆถ็ฎๅ่งๅๆต็จ๏ผๅฐผๅฐๆฃฎๆฌๅฐๅชไฝๅฝฑๅๅๆฏไธ้กน้่ฆๅทฅๅ ท๏ผ็จไบไบ่งฃๅฆไฝ้่ฟ็ต่งๅๅนฟๆญไปฅๅๆชๆฅๆดๅค็ๅชไฝ็ฑปๅๅจๆฌๅฐๅฑ้ขๆฅ่งฆๅๆฟๆดปๅบไบๅไผ็่ดญไนฐใ
ๅ ณไบๅฐผๅฐๆฃฎ
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
่็ณป
Dawn Rowan: Dawn.Rowan@nielsen.com, 646-654-8641
