协议为所有 Tribune 电视台和市场提供观众测量服务
纽约州纽约市 - 2018年2月7日 - 尼尔森（纽约证券交易所股票代码：NLSN）与论坛媒体公司（纽约证券交易所股票代码：TRCO）旗下论坛广播公司（Tribune Broadcasting）今日宣布，双方已就论坛广播公司旗下地方电视台和市场的尼尔森电视收视率以及数字子频道网络 "天线电视"（Antenna TV）的全国服务达成多年续约协议。
该协议为 Tribune Broadcasting 提供了对其电视和数字视频受众及其购买行为的全面测量。Tribune Broadcasting 将为其广播电台授权联合地方电视测量服务，为其数字子频道网络授权全国电视测量服务，并为 Scarborough 授权地方市场消费者购买行为测量服务。
"我们很高兴能重申与 Tribune 的合作关系，将 Tribune 视为重要的长期合作伙伴，"尼尔森观察部总裁 Megan Clarken 说。"尼尔森正在为所有内容发布平台的本地受众测量带来重大改进。我们期待与论坛报合作，最大限度地挖掘其收入潜力，并展示其为本地和全国性广告客户提供的价值"。
"Tribune Media 广播媒体总裁拉里-韦特（Larry Wert）表示："继续保持与尼尔森的合作关系，将确保我们能够获得重要的受众研究、分析和数据。"尼尔森的数据是我们日常业务不可或缺的一部分，尼尔森是帮助我们驾驭不断变化的媒体环境的重要合作伙伴。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于论坛报传媒公司
Tribune is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel. For more information, please visit www.tribunemedia.com.
媒体联系
NielsenDawn Rowan, (646) 654-8641, dawn.rowan@nielsen.com
Tribune BroadcastingJessica Bellucci, (212) 210-2626, jbellucci@tribunemedia.com
