德雷克荣登美国流媒体榜首："上帝的安排 "已被播放了 15 亿次
Budapest, January 10, 2018 – In the United States, sales of the album equivalent unit 1 increased by 23% in 2018, an increase of 49% over the previous year, with 661 billion streamed songs. The leading on-demand track, with more than one and a half billion streams from God’s Plan Drake (this includes audio and video versions). The songs are sold by Ed Sheeran Perfect. leads by 1.3 billion downloads, according to a year-end summary survey by Nielsen Music. The female performers and soundtracks also closed out a good year.
The American public’s love of music is growing steeply: on-demand video clips and music play has exceeded 900 billion plays, up 43 percent from 2017. The renaissance of vinyl records is also unbroken: 15% more black discs have been sold out. Digital music purchases – which include digital albums, track-equivalent tracks (so-called track equivalent albums) and on-demand streamed albums – increased by more than a third in 2018.
四首歌曲的播放量突破 10 亿美元德雷克God's Plan》、《Juice WRLD: Lucid Dreams (Forget Me)》、《Drake: In My Feelings》和《XXXtentacion Sad》。
"音乐消费已经失去了所有动力：2018 年，付费音乐内容的需求增长了近一半，"尼尔森音乐研究副总裁大卫-巴库拉（David Bakula）说。"创纪录增长的引擎是新型智能音箱及其相关小工具，它们几乎让音乐消费走上了彗星之路。随着超快、稳定的 5G 的兴起，我们预计所有渠道和平台的消费都将继续增长，这有利于 2019 年及以后在线音乐消费的持续增长。这样，音乐将继续保持其在娱乐类型中的领先地位。"
Nielsen’s research has also outlined the key trends that will determine the year 2018.With Luis Fonsi’s hit Despacito, bilingual success stories are constantly at the forefront of playlists. Mixed-language numbers take on more and more big milestones, such as Cardi B, Bad Bunny, and J. Balvin: I Like It. song, which was streamed 873 million times online and played 531,000 times on radio in 2018. The second most popular bilingual hit was Taki Taki’s DJ Snake, Selena Gomez, Ozuna & Cardi B with nearly 300 million on-demand plays, while the third place went to Bad Bunny & Drake’s MIA (235 million on-demand online plays).
2018 was clearly Drake’s year: it broke all existing records when it came to listening to music online. Scorpion c. 742.92 million of the mega-successful album was sold in the week of its release, far behind the previous record-breaking album Post Malone beerbongs & bentleys, which “only” 431 million were curious about in the first seven days.
2018 年对于美国的女艺人来说也是成功的一年：她们在热门榜单上的存在感也翻了一番，随叫随到的力量也倍增。卡迪-B、卡米拉-卡贝罗（Camila Cabello）和阿丽安娜-格兰德（Ariana Grande）连续数周占据公告牌榜首。此外，随着 Cardi B 的专辑《Invasion of Privacy》的发行，她打破了女性个人表演者中的一项纪录：在专辑发行的一周内，有 2.02 亿人次播放了她的音乐。
2018 年，类型大片空前繁荣。就连女王乐队也受益于月光效应：《波西米亚狂想曲》。得益于这部电影，乐队也时隔 39 年重返公告牌 100 榜和 200 榜，主打歌也在不同的三十年里首次进入轻音乐史上的前 100 名。最大的表演者 c. 电影于 2017 年首映，然而其原声带却是去年唯一销量超过 100 万张（150 万张）的原声带。
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专辑等效单位是数字和实体音频媒体的总称，也包括专辑等效歌曲的下载和流媒体。相当于一张专辑的消费量不包括在地面和数字收音机上播放的曲目。
1 个单位相当于 1,500 首流媒体歌曲
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Karafiáth Mettametta.karafiath@nielsen.com+36309625480
