We’re excited to announce that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Digital in TV Ratings (DTVR). This follows the introduction of YouTube TV into national TV ratings with DTVR last summer and is part of our ongoing efforts to measure viewing everywhere that viewers enjoy content.
To measure local media viewing, we developed DMA regions that group counties that form common local TV markets. There are currently 210 DMA regions across the U.S. By including YouTube TV in our local ratings using DTVR, we’ve enabled programmers and advertisers across these local DMAs to gain a more comprehensive view of audiences engaging with linear TV programming across digital platforms.
"尼尔森本地业务董事总经理杰夫-温德（Jeff Wender）表示："本地广播公司一直热切期待着将YouTube TV纳入尼尔森货币测量。"我们很高兴能够帮助本地媒体买家和卖家捕捉数字受众，并为广告商提供所有收视活动的完整记录，无论其传播渠道如何。
数字电视收视率》于 2015 年推出，为节目制作者和购买者提供了一种解决方案，用于统计所有通过桌面和移动设备以及新的虚拟多渠道分发商进行的观众收视情况。它允许报告单一指标，包括数字设备上的线性收视和传统的线性电视观众指标。
无论是通过电脑还是移动设备，只要观众在这些服务上观看了全国或地方的直播或时移节目，尼尔森就能将其收视率计入节目的标准电视收视率。
