联盟提高了汽车广告的效果和测量水平
New York – Aug. 13, 2018 – Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power’s world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign measurement capabilities to help improve marketing performance.
汽车营销人员首次可以利用尼尔森和 J.D. Power 提供的数据，根据汽车功能和款式、购买阶段、品牌亲和力以及媒体参与度、地理位置和设备类型等多种标准，锁定受众并个性化广告信息。客户现在可以在电视和数字媒体上规划和激活这些购车受众。此外，内置的营销活动测量和优化功能可帮助客户即时适应购买行为的变化，从而获得更好的营销投资回报。
“The Nielsen Auto Cloud gives us incredible access to granular data from Nielsen complemented by insights from J.D. Power, allowing us to create high-value audiences for our clients,” said Arun Kumar, Global Chief Data & Marketing Technology Officer, IPG. “With this, we will strengthen our Audience Measurement Platform, improving our ability to target car-buyers based on a variety of criteria including their preferred brands, car models, styles and features. That means better performing media investments for our auto clients, more innovative marketing solutions, and ultimately, better consumer experiences.”
尼尔森汽车云为营销人员提供了从J.D. Power独特的汽车销售数据中获得的独家情报和洞察力。这些汽车买家洞察与尼尔森数据管理平台（DMP）技术以及尼尔森黄金标准的媒体和基于购买的受众数据相结合，使汽车广告主能够通过所有媒体渠道更精准地触及消费者。
尼尔森汽车云始终在线的频率管理和飞行分析功能使客户能够主动测量和控制人们在整个广告活动期间看到广告的频率和类型。此外，客户还可利用尼尔森既有的规划和测量解决方案，包括多触点归因（MTA）和营销组合建模（MMM），来测量其营销支出的效果和投资回报。
“Nielsen and J.D. Power are ushering in a new era for the auto industry,” said Bernardo Rodriguez, Chief Digital Officer, J.D. Power. “We’re empowering auto marketers with immediately actionable intelligence…whether for consumer insights, cross-media planning and targeting, or campaign measurement.”
尼尔森执行副总裁达米安-加巴奇奥（Damian Garbaccio）表示："我们很高兴与J.D. Power合作推出这一改变游戏规则的汽车解决方案。尼尔森汽车云集数据、技术和测量能力于一身，在汽车广告领域独树一帜，"尼尔森执行副总裁达米安-加巴奇奥（Damian Garbaccio）说。"尼尔森执行副总裁达米安-加巴奇奥（Damian Garbaccio）表示："汽车营销人员现在可以对购买行为的变化做出更灵敏的反应，提供更个性化的广告和内容，更好地衡量结果，并最终提高媒体投资的效率。
了解更多 Nielsen Auto Cloud.
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT J.D. POWER J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer. For more information, visit www.jdpower.com.
联系方式
尼尔森
莱斯利-皮特森
Leslie.Pitterson@nielsen.com
J.D. Power
吉诺-埃夫勒
media.relations@jdpa.com
714-621-6224
