Today, we launched measurement of Hulu’s over-the-top (OTT) inventory through 尼尔森数字广告评级. Media buyers and sellers will have the ability to understand and verify audiences across Hulu whether they are watching on their computer, smartphone, tablet or connected TV.
Providing audience measurement of Hulu’s on-demand inventory follows on last year’s inclusion of Hulu with Live TV into the official C3/C7 currency through Nielsen Digital in TV Ratings. Together, these expansions represent the market’s most comprehensive independent measurement of the Hulu platform. We are proud to continue our work with Hulu on driving measurement of digital audiences forward.
"尼尔森数字产品领导高级副总裁阿曼达-塔佩（Amanda Tarpey）表示："随着三分之二的美国家庭使用联网设备，全面的测量对于支持电视屏幕上数字视频货币化的增长至关重要。"我们与Hulu的合作是为了进一步扩大尼尔森在联网设备上的总受众测量，鉴于Hulu在市场上的地位以及与消费者的联系，我们很高兴将其纳入尼尔森数字广告评级。
了解更多 Nielsen Total Audience measurement.
