Today, we launched measurement of Hulu’s over-the-top (OTT) inventory through Nielsen Digital Ad Ratings. Media buyers and sellers will have the ability to understand and verify audiences across Hulu whether they are watching on their computer, smartphone, tablet or connected TV.
Providing audience measurement of Hulu’s on-demand inventory follows on last year’s inclusion of Hulu with Live TV into the official C3/C7 currency through Nielsen Digital in TV Ratings. Together, these expansions represent the market’s most comprehensive independent measurement of the Hulu platform. We are proud to continue our work with Hulu on driving measurement of digital audiences forward.
“With two-thirds of U.S. households using connected devices, comprehensive measurement is critical to support increased monetization of digital video on the TV glass,” said Amanda Tarpey, SVP of Product Leadership, Digital at Nielsen. “Our work with Hulu has been a collaborative effort to further expand Nielsen Total Audience measurement across connected devices, and we’re excited to include Hulu in Nielsen Digital Ad Ratings given its position in the market and connection with the consumer.”
Learn more about Nielsen Total Audience measurement.