如今，我们手中的设备几乎全天候运转，媒体行业拥有前所未有的机会接触和吸引受众。我们也正处于被誉为媒体内容的新黄金时代。
“I love this industry,” said Megan Clarken, President, Watch, Nielsen, as she kicked off this year’s media-focused Consumer 360® conference this week in Washington, D.C. “We have the ability to shape the world. We raise awareness, we bring people from all over together, and we create joy.”
但与此同时，梅根也承认，整个行业似乎正面临着来自方方面面的挑战，而且这些挑战来得比以往任何时候都快。
But challenges are important. Challenges drive business forward—so to act with confidence, brands and marketers need to bring them into focus. To plan for today and strategize for tomorrow, you need to redefine your challenges—and face them now. And this year’s conference explored how the media industry can identify the opportunities created from these challenges by confronting what’s next together.
梅根说："我们关注的是看待事物的其他方式，"她为接下来的会议定下了基调。"我们关注的是机遇，因为这才是令人兴奋的。
在整个活动中，各场会议就行业如何应对广告和商业模式的转变、分析消费者购物和发现内容的最新方式、学习如何提供个性化体验、探索正在改变我们行业的技术等问题提供了宝贵的见解。
与会者还可以独家参观我们的产品博览会。这个产品展示区为探索管理业务绩效和推动媒体行业变革的最新工具提供了机会。
"想想你是如何参与这个行业的，"梅根恳求观众。"当你参与其中并看到参与的成果时，你会感到自豪，而这正是我们所需要的。
