广播行业领先的行业出版物《Radio Ink》杂志最近发布了年度广播行业 40 位最具影响力人物名单。尼尔森音频业务总经理布拉德-凯利（Brad Kelly）再次光荣上榜。这标志着布拉德第三年荣登该行业掮客榜。
Radio Ink 在 7 月 23 日的报道中指出，尼尔森领导层的一致性是 "广播的好消息"。自从担任音频业务部门主管以来，布拉德毫不吝啬地充分利用他在尼尔森各个角落和更广泛的广告生态系统中的影响力。他的一项任务是突出音频在广告业中的作用，特别是 AM/FM 广播在媒体和受众持续分化的压力下依然保持着非凡的活力。
"布拉德说："我可以用亲身经历告诉你，有一些身价数十亿美元的大广告商（甚至是他们的代理公司）对使用广播的美国人比使用其他任何媒体的人都多这一事实感到震惊。布拉德说："每次我们介绍可比媒体指标时，他们都会瞠目结舌，'真的吗......广播？比如，AM/FM 广播电台？
He continues, “Radio is proving that it can be competitive with any other media in producing strong ROI, accountability and attribution.” And that’s becoming increasingly evident as the tools to evaluate the efficacy of radio evolve. For the first time, Nielsen has incorporated its radio audience data into Local Nielsen Media Impact (NMI), a much-anticipated agency planning tool that shows the effect that shifting budget allocations between competing media can have on reach delivery. Brad notes that with new tools like NMI, radio is demonstrating that it can offer incremental additional audience reach that can’t be achieved elsewhere.
As broadcasters, advertisers and marketers are all looking for better solutions to drive value for their business, Brad says, “the industry can expect to see a continued commitment from Nielsen Audio to help move their businesses forward. We’re all in this together.”
11 月 14 日，Radio Ink 将在纽约哈佛俱乐部（Harvard Club）举行招待会，表彰 2018 年度 "电台最具影响力人物"（Most Powerful People in Radio）的获奖者。
