For four years, members of Nielsen’s SERV (Support and Employee Resources for Veterans) employee resource group (ERG) has collaborated with Support Our Troops®, a nationwide non-profit organization. The mission of this organization is to supply support and uplift the spirits for military service men and women overseas. Troopons® is an initiative supported by the organization that sends unused coupons to the troops and their families overseas. The 2016 tally is in, and members from SERV’s Midwest and Southeast regions in the U.S. clipped coupons for a total value of about $1.2 million to send to military families.
“It’s an easy way to make a big difference in [the troops] lives,” said Chad Dreas, Managing Director, Media Analytics and SERV Executive Sponsor. “Shopping abroad can be especially tough for military families, because currency exchange rates don’t always benefit them, meaning their earnings may not go as far as they would at home.” U.S. dollars saved on-site at the commissary and base/post exchange helps them stretch their earnings for goods and services purchased in the local community.
自 SERV 成员获得这一机会以来，中西部地区和东南部地区接受了挑战，每年都在提高参与度和捐赠总额。2016 年的优惠券价值比 2013 年联盟成立之初猛增了 706%。由于 Troopons 是一家非营利组织，最大限度地降低组织成本非常重要。因此，SERV 成员想方设法利用尼尔森的内部资源来采购、剪辑、分类和统计优惠券，然后再将优惠券运送给 Troopons。
在中西部地区，我们在威斯康星州丰杜拉克的采购业务部从他们审查的报纸中收集优惠券，用于特征编码--匹配特征数据（从全国范围内的报纸、副刊、通函和邮寄品中收集的数据），以扫描数据，了解销售是否影响趋势。每个装有 20 磅优惠券的箱子将被运往伊利诺伊州的沙姆堡，在那里组织优惠券剪裁活动，将 SERV 成员和同事聚集在一起。
在东南地区，去年尼尔森全球影响日活动期间，20 名员工剪了约 5 个小时的优惠券。与其他办事处的活动一样，这次活动也是同事之间的交流活动。
For more information, visit Troopons 和 Support Our Troops.
