改进各屏幕受众测量的关键，可与电视收视率结合使用
Bangkok – July 26, 2017 – Nielsen announced the launch of Digital Content Ratings, or Digital Content Ratings, starting August 1, 2017 onwards. At the heart of the development of audience measurement across all screens, DCR delivers daily digital content (video, website, and radio) viewer ratings. Can be used in conjunction with TV ratings
8 月 1 日后，所有相关行业的客户，包括媒体所有者、代理商和产品所有者。每天可通过台式机或其他移动设备访问有关消费者数字内容观看习惯的数据比较报告。
“Delivering Digital Content Ratings is one of the most important milestones in our journey. And it proves our commitment to improving measurement for the online segment of the industry. reliable And it is information from independent organizations that are stable. consistent in delivery It is an international standard,” said Sin Petrarat, Managing Director of Nielsen Media Business, Thailand, Vietnam and Myanmar. consumer It also understands how digital content is viewed on every screen, enabling strategies to optimize programming, website and radio. their own maximum.”
Digital Content Ratings are the industry’s first and only service. that measures digital content viewing behavior from the total population in Thailand By collecting viewing digital content across desktops, laptops, smartphones (apps and browsers), tablets (apps and browsers), and smart phones. TV, where daily audience data reporting that provides insights into the gender and age of the audience will increase clarity in the data. and causing the continuous growth of the media industry
The Nielsen measurement service, Digital Content Ratings, uses the same measurement method as the Nielsen measurement service for Digital Ad Ratings (online advertising measurement services), which is widely used in the industry. It has been done in more than 25 countries around the world. Nielsen’s Digital Ad Ratings have delivered reliable measurement results to Product owner Agency and media owner for use in business With the launch of two services, Digital Content Ratings and Digital Ad Ratings, customers are able to obtain detailed, in-depth information that enables them to plan Both in terms of content and ad metrics like never before.
INDUSTRY RESPONSIBILITY AND SUPPORT TO NIELSEN’S DIGITAL CONTENT RATINGS
"Workpoint Entertainment Public Company Limited 数字电视首席执行官 Chalakorn Panyachom 先生说："我们知道我们的受众正在随时随地通过多屏观看内容，我们想知道我们的受众在看什么，你们使用什么设备？随着我们数字受众的增长，该工具将帮助我们做出更好的业务决策，更有效地接触受众。
In addition, Ms. Jitsupa Watcharapol, Chief Strategy and Marketing Officer Thairath TV station spoke about DCR, adding, “We can use it to develop TV content. to expand the audience to online platforms”
Mr. Plakorn Somsuwan, Managing Director of Bangkok Television and Radio Co., Ltd., said, “Based on the information By measuring the results of Digital Content Rating, we can get complete information from all platforms and channels. In addition to the TV ratings Which makes us confident that the audience hasn’t disappeared anywhere. Just change the viewing channel only.”
“It is important to develop measurement metrics, and there are still many gaps in the industry’s measurement system today. One of the big gaps is that we don’t currently have anything to measure across platforms. Platforms have their own different metrics, like a barrier, and when we look at consumers, we know we need to measure across platforms. This is the very first opportunity, the second chance is If we can benchmark and have metrics to measure like offline, because we can’t decide where we’re going to put our money if we don’t have the same metric to measure, you have to measure apples and apples. Apple It’s not apples and oranges, so measuring using the same metrics between offline and online can improve efficiency and ROI,” said Al-Hull Suhan. Vice President of Marketing – KFC, Yum Restaurants International (Thailand) Co., Ltd.
关于尼尔森
尼尔森公司（Nielsen NV）（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司。尼尔森通过深入了解消费者的所见所闻和购买行为，为消费者提供全面的信息。在消费者购买方面，尼尔森为产品制造商提供全球零售市场表现的衡量标准。
By combining data from both the Watch and Buy side, along with other data sources, Nielsen can provide its customers with excellent metrics as well as analytics that will improve the performance and business of its business. Customers Nielsen, a S&P 500 Index company, currently operates in more than 100 countries covering more than 90 percent of the world’s population. for more information Please visit www.nielsen.com
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