ไธฐ็ฐๆฎ้ๆฏๅนฟๅ่ฃ่ทๅฐผๅฐๆฃฎๆฑฝ่ฝฆๅนฟๅๅฅๆ้ซ่ฃ่ช๏ผ้ชไฝๅ ฐใๅไธ็บชๅๆฅไบงๆฑฝ่ฝฆไนๅจ่ทๅฅไนๅ
็บฝ็บฆๅท็บฝ็บฆๅธ - 2017ๅนด4ๆ12ๆฅ - ๅฐผๅฐๆฃฎไปๅคฉๅฎฃๅธไบ็ฌฌ11ๅฑๅนดๅบฆๆฑฝ่ฝฆๅนฟๅๅฅ็่ทๅฅๅๅ๏ผ่ฏฅๅฅ้กนๆจๅจ่กจๅฝฐ2016ๅนดๆญๅบ็ๆไปคไบบ้พๅฟ็็ต่งๅนฟๅใไธฐ็ฐๆฑฝ่ฝฆ็ๅนฟๅ่ฃ่ทๅนดๅบฆๆฑฝ่ฝฆๅนฟๅๅคงๅฅใ
้คไบ "ๅนดๅบฆๆฑฝ่ฝฆๅนฟๅ "ๆปๅ ๅไนๅค๏ผๅฐผๅฐๆฃฎ่ฟ้ขๅไบๆดปๅจ็ฑปๅฅ้กน๏ผไปฅ่กจๅฝฐๆดไธชๆฑฝ่ฝฆ่กไธ็ไผ็งๆๆๅๆใ่ทๅฅ่ ๅจ2017ๅนด็บฝ็บฆๅฝ้ ่ฝฆๅฑๅผๅนๆฐ้ปๆฉ้คไผไธๅฎฃๅธใไปไปฌๅ ๅ ฅไบ็ฒพ่ฑๅนฟๅๅ็่กๅ๏ผ่ฟไบๅนฟๅๅๅญๅๅจฑไนๆงๅๅธๅผ่งไผ็้ซ่ดจ้ๅนฟๅๅ ้่ทป่บซ้กถๅฐ่กๅใ
- Automotive Ad of the Year: Toyotaย Prius for its โThe Longest Chaseโ ad (Creative Agency: Saatchi & Saatchi, Media Planning Agency: Saatchi & Saatchi)
- ๅนดๅบฆๆฑฝ่ฝฆๆๆฏๅนฟๅ๏ผ้ชไฝๅ ฐ่ฟ้ๅฎ "ๆ ๅ็ๅๅธ "ๅนฟๅ๏ผๅๆๆบๆ๏ผCommonwealth McCann๏ผๅชไฝ็ญๅๆบๆ๏ผCarat๏ผ
- ๅนดๅบฆๅฅขไพๅๅนฟๅ๏ผGenesis ็ "First Date "ๅนฟๅ๏ผๅๆๅ ฌๅธ๏ผInnocean Worldwide๏ผๅชไฝ็ญๅๅ ฌๅธ๏ผMedia Planning Agency๏ผ๏ผๅชไฝ็ญๅๅ ฌๅธ๏ผCanvas WorldwideCanvas Worldwide)
- Spanish Advertiser of the Year: Nissan Rogue for its โFirst Impressionโ ad (Creative Agency: Fluent 360, Media Planning Agency: Fluent 360 & OMD)
่ทๅฅ่ ๆฏๆ นๆฎๅฐผๅฐๆฃฎ็ต่งๅ็ๆๅบๅ ณ้ฎๆๆ ็ๅธๅบ่กจ็ฐ้ๅบ็ใ็ปๆๅๆ ไบ็ฐๅฎ็ๆดปไธญ็่ฎฐๅฟๆง๏ผๅ ไธบๆถ่งๆฏๅจ่ช็ถ็ฏๅขไธญ่ฟ่ก็๏ผๆฅๅธธๅนฒๆฐๅ ็ด ่พๅฐใ
"ๅฐผๅฐๆฃฎ่ฃไบๆป็ป็ไผๅฆฎๅพท-้ฉฌๅ ฐ๏ผEnid Maran๏ผ่ฏด๏ผ"ๆถ่ดน่ ๆฏๅคฉ่ฆๆฅ่งฆไธ็พๅคไธชๅนฟๅ๏ผๅ ๆญค๏ผๅผๅๅ ทๆ็ฒพๅฝฉๆ ไบๆงใ่ฝ็ช็ ดๆไนฑๆ ็ซ ็ๅนฟๅ่ณๅ ณ้่ฆใ"ๅจๅฝไป็ข็ๅ็ๅชไฝ็ฏๅขไธญ๏ผๆดๅฏๅนฟๅๅฆไฝๆ นๆฎๆถ่ดน่ ็็ๅฎๅๅบไบง็ๅ ฑ้ธฃๆฏๅฝๅกไนๆฅ"ใ
ๅจไปๅนด็ๅฑไผไธ๏ผๅฐผๅฐๆฃฎ่ฟ้็นไป็ปไบๆถ่ดน่ ็ฅ็ป็งๅญฆ๏ผๅฐๅ ถไฝไธบไธ็งๅจๅนฟๅๅๅธๅๅธฎๅฉไผๅๅนฟๅ็ๅทฅๅ ทใ
"ๅฐผๅฐๆฃฎๆถ่ดน่ ็ฅ็ป็งๅญฆ้ฆๅธญ็ฅ็ป็งๅญฆๅฎถๅกๅฐ-้ฉฌๅฐ่ฅฟ๏ผCarl Marci๏ผๅๅฃซ่ฏด๏ผ"่ฆไบ่งฃๅนฟๅๅฆไฝๅจๅธๅบไธไบง็ๅ ฑ้ธฃ๏ผ้่ฆไธ็ง็ปผๅๆๆ่ฏๅๆ ๆ่ฏๅค็็ๅ จ้ขๆนๆณใ"ๅฐผๅฐๆฃฎๆถ่ดน่ ็ฅ็ป็งๅญฆ้ฆๅธญ็ฅ็ป็งๅญฆๅฎถๅกๅฐ-้ฉฌๅฐ่ฅฟ๏ผCarl Marci๏ผๅๅฃซ่ฏด๏ผ"ๆไปฌ็ๅฐๅพๅคไบบๅฏน่ฟไบๅทฅๅ ทๅ ๆปก็ญๆ ๏ผๅ ไธบ่ฟไบๅทฅๅ ท็งๅญฆๅ็ใ็ฒพ็กฎ๏ผ่ฝไธบๆไปฌ็ๅฎขๆทๆไพไธ็งไธ็ง็ๅนฟๅๆดๅฏๅใย
้ค "ๅนดๅบฆๆฑฝ่ฝฆๅนฟๅ "ๅค๏ผ"ๅนดๅบฆ็งๆๅนฟๅ "ไนๆฏๆๆฐ็ๅฅ้กน็ฑปๅซ๏ผๅ ไธบ็งๆๅจๆถ่ดน่ ่ดญ็ฉๆ ๅไธญๅ ๆ้่ฆๅฐไฝใ้ชไฝๅ ฐ้ฆๆฌก่ทๆญคๆฎ่ฃใ่ฏฅๅฅ้กนๆจๅจ่กจๅฝฐ้ฃไบๅฑ็คบๆฑฝ่ฝฆๅ ้จๅ่ฝๅ็นๆง็ๅนฟๅ๏ผไปฅๅๅถ้ ๅ็ปๅธธๅฑ็คบ็ๅคง้ๆฐๆๆฏใ
"้ชไฝๅ ฐๅธๅบ่ฅ้้จ็พๅฝๅฏๆป่ฃไฟ็ฝ-็ฑๅพทๅๅ น๏ผPaul Edwards๏ผ่กจ็คบ๏ผ"ๆไปฌๅพ้ซๅ ดๅฐผๅฐๆฃฎ่ฎคๅฏไบๆไปฌ็'็ๅฎ็ไบบ๏ผไธๆฏๆผๅ'๏ผReal People, Not Actors๏ผๆดปๅจไธญ็่ฟ้ๅฎๆ ๅ็ๅนฟๅใ"ๅนดๅบฆๆไฝณ็งๆๅนฟๅๅฅ "่ฟไธๆญฅ่ฏๆ๏ผ็ๅฎ็ๆ ไบ่ฎฒ่ฟฐไปฅๅ็ไบบไธๆฐๆๆฏๆฅ่งฆๆไบง็็ๆ ๆ๏ผ่ฝๅค้ๅธธๆๆๅฐๅธๅผๆถ่ดน่ ๅ ณๆณจๆฐไบงๅๆๆฐๅ็ใ
ๅฐผๅฐๆฃฎๆฑฝ่ฝฆๅนฟๅๅฅๆฏ็ฌไธๆ ไบ็๏ผๅ ไธบ่ฏๅฎกๅขๆๅๆฏๆ นๆฎไปไปฌๅไธๅคฉๅจๆฎ้ๆถ่ง็ฏๅขไธ่ง็็ๅ ๅฎนๅๅบๅ็ญ็ใ ๅฐผๅฐๆฃฎๅฏนๅ ถ่ฆ็ๆถๆฎตๅ็ฝ็ปๅ ็ๆๆๅ จๅฝๆงๅไธๅนฟๅ่ฟ่กๆต้๏ผ่ๅฅ้กนๅๅบไบๅฐผๅฐๆฃฎ็ต่งๅ็ๆๅบๆๆๆๅฐ็ๅ ณ้ฎๆๆ ใ ่ฏฅๅฅ้กน่่ไบๅฏ่ฎฐๅฟๆงใๆญฃ็กฎ็ๅ็่ๆณๅๅ็ฑ็จๅบฆใ
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the worldโs population. For more information, visit www.nielsen.com.
่็ณปไบบ
Brigit Hennaman, Brigit.Hennaman@nielsen.comย 646- 654-8314
Todd Graff tgraff@ctpboston.com 617-412-4000
