· Year on year growth across all devices – smartphone highest
· Five out of top ten entities report growth in unique audiences
Sydney, Australia – 23 March 2017: More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017.
Latest data released today by Nielsen reveals slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%) – see table below.
Current Events and Global News Sub-Category
Nielsen Digital Ratings (Monthly) data for February 2017 revealed that 5 out of the top 10 entities reported an increase when compared to the previous month.
News.com.au 以 570 万独立受众蝉联榜首，与上月相比增长了 6%。
Nine.com.au 以 460 万独立受众（+3%）稳居第二，smh.com.au 以 430 万独立受众（+6%）跃居第三。
澳大利亚广播公司新闻以 410 万独立受众排名第四。每日邮报》澳大利亚版（290 万）、《卫报》（270 万）和 Yahoo7 News（250 万）在受众排名中分列第五、第六和第七位。
时代报》的独立受众从第 10 位跃升至第 8 位，达到 240 万（+4%）；《每日电讯报》的独立受众大幅上升（+15%），从第 13 位升至第 9 位，达到 240 万。先驱太阳报》以 220 万独立受众升至第 10 位。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
如需了解更多信息，请联系
杰基-海利克
尼尔森
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
