Today, we announced a business partnership with Video Research Ltd. (VR) to create a standard and common digital (PC and mobile) audience measurement service for the Japan market. Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising.
VR 与尼尔森的合作将通过个人电脑和移动设备测量内容和广告在日本的覆盖范围，以加强日本市场的互联网受众测量指数和广告效果服务。双方合作的目标是进一步激活日本的互联网媒体和广告市场。
此次合作将涉及尼尔森和 VR 对各自公司的子公司 Video Research Interactive Inc.(简称 "尼尔森数字"）进行交叉投资。根据新建立的合作伙伴关系，VRI 和尼尔森数字公司将创建一个受众测量指标，整合互联网广告、内容和视频的方法，探索技术合作机会以推动整合进程，共同开发数字受众测量指数，并销售双方的产品。
"尼尔森数字公司总裁 Jun Miyamoto 说："近年来，日本媒体行业经历了前所未有的变化，我们的客户需要新的创新指标来帮助他们在这些变化中保持领先。"我们很高兴能与 Video Research 建立新的合作关系，并期待为日本消费者的媒体习惯带来新的启示。
“We are delighted to be working more closely with Nielsen Digital through this new partnership,” notes Toshiyuki Endo, President & CEO of Video Research Interactive. “The combined power of Nielsen Digital and Video Research Interactive’s audience measurement and analytics capabilities is unequalled, and this partnership will contribute to the development of Japanese media and advertising industry.”
