New York, NY – Nov. 4, 2016 – Last Friday, Oct. 28, 2016, Nielsen released its November 2016 Cable Network Coverage Area Universe Estimates. These estimates represent the number of U.S. “Cable Plus” households in which each cable network is received. A Cable Plus household is a multichannel household that receives cable programming from a Wired Cable (i.e., traditional cable MSO), Telco or DBS provider.
2016年10月30日星期日，出于谨慎起见，尼尔森暂时停止发布这些估计数据，以调查与上月相比出现的比往常更大的变化。我们非常重视数据的准确性，并认为这种变化幅度值得对我们的流程进行彻底审查，以确保这些估算数据的正确性。
尼尔森现已完成了广泛的审查，并已核实 11 月份的估计数据与最初发布的数据一样准确，而且创建这些估计数据的所有流程均正确无误。因此，这些数据将于今天重新发布给我们的客户，并于2016年11月7日（星期一）输入我们的生产系统。
大多数有线电视网络的覆盖率逐月下降的主要原因是 Cable Plus 范围内的覆盖率整体下降了约半个百分点（0.55），这意味着通过上述提供商类型订阅有线电视的家庭数量减少了。
这一下降并非针对某个网络或某组网络，也就是说，并非由家庭层级或套餐的变化所导致。此外，尼尔森正在研究新兴技术和多频道提供商，如 "虚拟 MVPD"，并将在未来与我们的客户合作和达成一致的情况下，将这些家庭纳入有线电视网络覆盖区域总体估算的定义中。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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