New York, NY – June 20, 2016 – Today Nielsen (NYSE: NLSN) announces the release of its comprehensive Nielsen Music 360 Canada Report for 2016. The report finds that while music listening remains as popular as ever in Canada, the way fans access and engage with music continues to evolve.
尼尔森音乐 360 加拿大报告》深入探讨了加拿大消费者与音乐的互动关系。该研究探讨了谁是乐迷、他们在何时何地消费各种内容以及偏好的品牌、设备和服务。报告还对消费者细分（如千禧一代、法语国家）、受众洞察、发现、时间和钱包份额、社交媒体、品牌等方面进行了深入分析。
"尼尔森加拿大音乐部负责人保罗-沙弗（Paul Shaver）说："《加拿大音乐360年度报告》表明了尼尔森对加拿大市场的承诺，以及对加拿大乐迷及其与音乐和品牌互动的理解。
主要发现包括
- 音乐消费的移动化程度越来越高：56% 的青少年和千禧一代（13-34 岁）每周都会用智能手机听音乐。
- 尽管通过在线音乐流媒体服务发现音乐的人数呈上升趋势，但调幅/调频广播仍是千禧一代发现音乐的最流行方式。
- 加拿大音乐消费者的音乐相关支出越来越多地用于现场体验活动，如 DJ 活动和付费流媒体服务。
- 在目前没有付费使用流媒体服务的青少年和千禧一代中，16% 的人表示他们有可能在未来 6 个月内订购流媒体服务。
You can download the Nielsen Music 360 Canada Highlights Report here.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Rogers & Cowan: Chris Robins: 310.854.8113; crobins@rogersandcowan.com
