尼尔森数据管理平台也被选中为 Bridge Marketing 的客户管理和激活受众。
纽约 - 2016年8月16日 -Nielsen Marketing Cloud 日前宣布与领先的移动数据和技术公司 Bridge Marketing（Bridge）达成移动数据合作，为尼尔森提供 Bridge 的 oneAudience 确定性移动数据。该数据为Nielsen Marketing Cloud 增添了数千个独特的移动受众细分市场和超过 4 亿个移动设备 ID。oneAudience 广泛的政治、汽车和 B2B 受众细分市场将在Nielsen Marketing Cloud 上独家提供。
Bridge 还选择了尼尔森数据管理平台 (DMP)，使其能够建立和管理客户的定制受众，并在所有主要在线、移动和视频媒体平台上激活这些受众。尼尔森数据管理平台（DMP）是Nielsen Marketing Cloud 中的一个核心应用程序，可在所有主要媒体和内容营销平台上进行跨平台消费者数据分析和管理、细分和激活。
"我们很高兴能与 Bridge 和 oneAudience 合作，"Nielsen Marketing Cloud 商务执行副总裁 Damian Garbaccio 说。"我们的客户可以获得更多的确定性移动受众，我们的数据管理平台将帮助 Bridge 不仅代表其最大的客户定制和管理细分市场，而且还能在所有程序化媒体上大规模激活它们。
"与Nielsen Marketing Cloud 合作给我们带来了三大优势，"Bridge Marketing 总裁罗伯特-罗斯（Robert Rose）说。"首先，我们现在使用的尼尔森 DMP 具有令人印象深刻的自定义受众细分和媒体投放功能，我们可以利用这些功能为我们的大批客户管理数字营销活动。其次，我们能够利用云计算与所有主要程序化广告服务平台的实时集成，为买家提供数以千计的 oneAudience 移动受众细分。第三，我们强大的oneAudience汽车、政治和B2B细分市场现在可以在Nielsen Marketing Cloud 上独家获得。我们预计市场将对这些非常受欢迎的细分市场产生浓厚的兴趣"。
关于Nielsen Marketing Cloud
Developed from Nielsen’s eXelate acquisition, the Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform (DMP) capabilities in a single cloud platform. Nielsen Marketing Cloud clients gain exclusive access to granular Nielsen data, which powers audience insights at a much higher degree of detail than is available anywhere else. Marketing outcomes include a deeper understanding of consumers, more effective messaging across devices and superior ROI analysis and campaign optimization capabilities. For more information, visit www.nielsen.com/nielsenmarketingcloud
关于 Bridge Marketing
As a company, Bridge aims to be human, evolving, accessible and inherently interesting. Through their people-based marketing approach, Bridge creates and delivers personalized media plans on the individual level, putting consumers at the heart of every campaign. Since its founding, Fortune 500 companies, leading agencies and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms. Their humanized data and innovative technologies have the power to connect, convert and exceed a company’s marketing objectives. For more information, visit https://www.thebridgecorp.com/
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Brett House, brett.house@nielsen.com, +1-347-661-6538
