The Nielsen Data Management Platform was also chosen to manage and activate audiences for Bridge Marketing’s clients
New York - 16 Agustus 2016 - Nielsen Marketing Cloud telah mengumumkan kolaborasi data mobile dengan Bridge Marketing (Bridge), sebuah perusahaan teknologi dan data mobile terkemuka, yang menyediakan data mobile deterministik oneAudience Deterministic milik Bridge kepada Nielsen. Data ini menambahkan ribuan segmen audiens mobile yang unik dan lebih dari 400 juta ID perangkat mobile ke dalam Nielsen Marketing Cloud. Segmen audiens oneAudience yang luas di bidang politik, otomotif, dan B2B akan tersedia secara eksklusif di Nielsen Marketing Cloud.
Bridge juga memilih platform manajemen data (DMP) Nielsen untuk memungkinkannya membangun dan mengelola audiens khusus kliennya dan mengaktifkan mereka di semua platform media online, seluler, dan video. Nielsen DMP adalah aplikasi inti dalam Nielsen Marketing Cloud yang mendukung analisis dan manajemen data konsumen lintas platform, segmentasi dan aktivasi di semua media utama dan platform pemasaran konten.
"Kami sangat senang dapat bekerja sama dengan Bridge dan oneAudience," kata Damian Garbaccio, EVP Commercial, Nielsen Marketing Cloud. "Klien kami mendapatkan akses yang lebih besar ke audiens mobile yang deterministik dan platform manajemen data kami akan membantu Bridge untuk tidak hanya menyesuaikan dan mengelola segmen atas nama klien terbesarnya, tetapi juga mengaktifkannya dalam skala besar di semua media terprogram."
"Bekerja sama dengan Nielsen Marketing Cloud memberikan kami tiga keuntungan besar," kata Robert Rose, Presiden Bridge Marketing. "Pertama, kami sekarang menggunakan Nielsen DMP untuk segmentasi audiens khusus yang mengesankan dan kemampuan pengiriman media, yang dapat kami manfaatkan untuk mengelola kampanye digital untuk daftar klien kami yang besar. Kedua, kami dapat memanfaatkan integrasi real-time cloud dengan semua platform penayangan iklan terprogram utama untuk menawarkan ribuan segmen audiens seluler oneAudience kepada pembeli. Dan ketiga, segmen otomotif, politik, dan B2B oneAudience yang kuat sekarang tersedia secara eksklusif di Nielsen Marketing Cloud. Kami mengantisipasi minat yang kuat di pasar untuk kategori-kategori yang sangat diminati ini."
Tentang Nielsen Marketing Cloud
Developed from Nielsen’s eXelate acquisition, the Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform (DMP) capabilities in a single cloud platform. Nielsen Marketing Cloud clients gain exclusive access to granular Nielsen data, which powers audience insights at a much higher degree of detail than is available anywhere else. Marketing outcomes include a deeper understanding of consumers, more effective messaging across devices and superior ROI analysis and campaign optimization capabilities. For more information, visit www.nielsen.com/nielsenmarketingcloud
Tentang Pemasaran Jembatan
As a company, Bridge aims to be human, evolving, accessible and inherently interesting. Through their people-based marketing approach, Bridge creates and delivers personalized media plans on the individual level, putting consumers at the heart of every campaign. Since its founding, Fortune 500 companies, leading agencies and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms. Their humanized data and innovative technologies have the power to connect, convert and exceed a company’s marketing objectives. For more information, visit https://www.thebridgecorp.com/
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Brett House, brett.house@nielsen.com, +1-347-661-6538
