每 10 个移动银行应用程序中就有 8 个报告称独特受众有所增加
Top three Current Events & Global News sites remain stable
Sydney, Australia – 27 June 2016 – May 2016 recorded a threefold increase (314%) in the number of Australians visiting the Australian Electoral Commission (AEC) site, resulting in an uplift of unique audience numbers from 604,000 to 2.5 million, according to the latest insights from Nielsen Digital Ratings (Monthly).
财政与放松管制部网站包含澳大利亚选举委员会频道，5 月份的独立访问者人数从 180 万大幅增至 360 万，增幅达 96%。网站访问量增加的原因包括：新选民登记投票、现有选民更新其详细信息、邮寄投票申请、对参议院投票规则变化的兴趣以及就业机会。随着 7 月 2 日联邦大选的临近，预计在接下来的一个月里，网站的独特受众将继续增加。
In the banking and finance category, 8 out of 10 mobile banking apps reported increases in unique audiences. CommBank continues to lead the mobile banking app subcategory with unique audience numbers of 4 million. Other banking mobile apps saw large uplifts in traffic – Bankwest (81.04%), Suncorp Bank (18.81%) and St George (16.74%) over the past month. Westpac Group saw significant increases in unique audiences during May to its Bank of Melbourne (80.47%), St George (18.43%) and Westpac (10.28%) sites.
Australians continue their love affair with Eurovision, largely due to Australian contestant Dami Im’s success, and subsequently unique audiences to Eurovision sites on SBS.com.au saw a strong overall gain of 17.54%.
The news category stabilised off an April peak with consistency in the top three leaders; news.com.au, smh.com.au and ABC news remaining in the same positions for unique audience numbers. There was some movement amongst the other sites; Yahoo7 returned to 7th from its April peak, The Daily Mail rose from 5th to 4th whilst the Herald Sun jumped above The Age.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR MAY 2016
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
news.com.au |
5494 |
51 |
12 |
01:09:18 |
|
smh.com.au |
5102 |
27 |
10 |
00:56:18 |
|
美国广播公司新闻网站 |
4635 |
21 |
8 |
00:23:28 |
|
澳大利亚每日邮报 |
3173 |
22 |
9 |
00:36:09 |
|
卫报 |
3091 |
13 |
9 |
00:31:27 |
|
新闻网站 |
3074 |
18 |
9 |
00:19:44 |
|
雅虎7 新闻网站 |
2897 |
11 |
7 |
00:11:35 |
|
先驱太阳报 |
2769 |
24 |
9 |
00:45:09 |
|
时代 |
2638 |
37 |
12 |
00:51:28 |
|
英国广播公司 |
2543 |
27 |
10 |
00:42:02 |
关于互动广告局
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
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