证明通用指标对受众总体衡量的重要性
WASHINTON, DC – June 23, 2015 – Today, Nielsen unveils the results of the Q1 2015 Total Audience Report at its annual client conference and global events series 消费者 360. The latest edition of the report examines the different ways consumers are connecting with content and provides a comparable look at how devices, channels and technology platforms measure up against each other on a level playing field. The report also shares insights on how often different devices are accessed and time spent on each device.
报告强调了使用通用指标对不同平台进行比较的重要性。报告探讨了业界对数字视频浏览量（或称为 "唯一"）与电视平均每分钟收视率进行比较这一常见错误的困惑。
根据尼尔森的《受众总量报告》，广播和传统电视在所分析的所有平台中拥有最大的覆盖率。具体而言，广播的每周听众人数接近 2.23 亿（占美国成年人的 93%），电视的观众人数超过 2.09 亿（占 87%）。在数字设备中，智能手机的周覆盖率最高，达到美国成年人口的 70%。
“The proliferation of technological devices has allowed consumers the luxury of connecting to content in their own ways and at their own leisure. However, measuring the value of viewers of different devices—because of the differences in the nature of the platforms themselves—have not historically aligned,” says Glenn Enoch, SVP Audience Insights & Analysis, Nielsen. “In this edition of the Total Audience Report, we took a hard and impartial look at look not just on how many consumers are connecting with devices and platforms, but how often and for how long.”
The Q1 2015 Total Audience Report is available at www.nielsen.com and is being shared at twitter.com/nielsen.
关于尼尔森
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
联系方式
Sal Tuzzeo, sal.tuzzeo@nielsen.com
