行业领先的广告代理公司和广告平台为客户提供数字广告受众的完整视图
纽约州纽约市--2015年4月21日--尼尔森今日宣布，已将尼尔森数字广告评级扩展至加拿大，将移动测量纳入其中。目前在美国，加拿大是第二个在数字广告评级中推出移动测量的市场。这是尼尔森计划于2015年在全球范围内推出的首个移动测评项目。
在加拿大增加移动测量功能得到了客户的热烈响应，包括 AcuityAds、AOL Canada、BrightRoll、GroupM、TubeMogul、Turn、UM Canada 和 Videology 等在内的领先广告代理公司和广告平台纷纷加入，为其客户提供跨电脑、平板电脑和智能手机的数字受众的完整视图。
"尼尔森全球产品领导执行副总裁梅根-克拉克恩（Megan Clarken）表示："为我们的客户和行业实现全受众测量是我们的首要任务。"尼尔森全球产品领导力执行副总裁梅根-克拉克恩（Megan Clarken）说："我们对在加拿大推出的移动产品反响热烈感到兴奋，并期待着为全球客户提供同样全面的测量，以评估其营销活动的效果。
随着尼尔森数字广告评级（Nielsen Digital Ad Ratings）扩展到加拿大的移动设备应用程序和浏览器，该解决方案现在可以测量iOS和Android平台的所有广告，包括视频和显示广告。尼尔森数字广告评级的移动测量*建立在尼尔森美国媒体评级委员会认可的台式机浏览器显示广告测量方法的基础上。
业界支持在加拿大推出数字广告评级移动测量系统
AcuityAds: “With the explosive growth of Mobile in Canada, both in penetration and time spent, it’s critical for us to understand the relationship of Mobile and Desktop advertising to garner the best results for our clients,” said Katie Wolf, Director of Product and Partnerships, AcuityAds Inc.
美国在线加拿大分公司： "AOL 加拿大视频和移动总监 Marla Natoli 表示："尼尔森数字广告评级将移动广告纳入其中是一个令人兴奋的进步，这将有助于验证跨屏广告对品牌的重要性。AOL的 "内容365 "战略基于这样一个信念，即内容的创建应与用户的媒体消费相匹配--在所有屏幕上以各种形状和大小创建内容。在所有设备上实现测量标准化是让广告商有效利用所有屏幕上的媒体，并最终在所有关键指标上提高品牌绩效的关键一步"。
BrightRoll: “Mobile provides a tremendous opportunity to reach consumers wherever they are, and for advertisers, accurate measurement is crucial for running effective campaigns,” David Bellemare, General Manager of BrightRoll Canada. “We are excited to work with Nielsen to bring sophisticated mobile measurement capabilities to our clients in Canada so they can uncap the potential that lies within mobile video.”
GroupM："广告战略日益跨平台。 GroupM 加拿大首席商务官 Stuart Garvie 表示："我们很高兴能为我们的客户提供更全面的数字受众视角，将移动纳入尼尔森数字广告评级。
TubeMogul: “As Canadians increasingly consume video on their smartphones and tablets, marketers need an efficient solution that matches modern viewers’ on-the-go lifestyle,” said Kevin Thakkar, Senior Product Manager, TubeMogul. “Nielsen Digital Ad Ratings empowers advertisers with independent verification that they have reached their intended audience and allows them to execute cross-screen campaigns more effectively.”
Turn："为了了解和接触线上线下的受众，营销人员需要测量和比较跨平台的结果，"Turn业务和企业发展副总裁Mark Balabanian说。"通过加拿大数字广告评级（Digital Ad Ratings）扩展Turn与尼尔森在移动测量方面的合作关系，将为营销人员在Turn数字中心获得洞察力、测量和优化跨渠道营销活动效果提供另一种工具。"
UM Canada: “As consumer behaviour continues to converge around mobile-first platforms, offering our clients the ability to unify audience data across desktop and mobile is a top priority,” said Matt Ramella, VP Digital at UM. “The addition of mobile measurement in Nielsen Digital Ad Ratings enables UM to provide our clients the solutions they need to best measure & optimize audience delivery across devices.”
Videology："作为一家软件供应商，Videology 的重点是让广告商能够跨设备无缝地与受众对话--这与消费者现在观看内容的方式相同。 当然，这取决于在所有屏幕上使用通用指标的能力，"加拿大销售副总裁Ryan Ladisa说。"尼尔森将其数字广告评级扩展到移动领域，这是在实现全面视频融合的道路上迈出的一大步，我们很高兴能够为我们的平台用户提供这些扩展功能。
上述客户都是准备通过尼尔森数字广告评级（Nielsen Digital Ad Ratings）对移动广告进行衡量或正在积极开展认证工作的客户。
*Mobile measurement in Nielsen Digital Ad Ratings is not accredited by the MRC. Nielsen Digital Ad Ratings is the first Internet measurement system accredited by the MRC that provides demographic ratings for online advertising campaigns. Nielsen Digital Ad Ratings is accredited for measuring unique users and desktop-served display advertising GRPs.
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联系方式
Alana Johnson, alana.johnson@nielsen.com, 1+ 646-654-8391
