Agenzie e piattaforme pubblicitarie leader del settore a bordo per fornire ai loro clienti una visione completa dell'audience delle campagne digitali
New York, NY - 21 aprile 2015 - Nielsen ha annunciato oggi di aver ampliato Nielsen Digital Ad Ratings per includere la misurazione mobile in Canada. Attualmente disponibile negli Stati Uniti, il Canada รจ il secondo mercato a lanciare la misurazione mobile all'interno di Digital Ad Ratings. Questo รจ il primo dei numerosi lanci internazionali previsti per il 2015.
L'aggiunta della misurazione mobile in Canada ha ricevuto un'enorme risposta da parte dei clienti, con agenzie e piattaforme pubblicitarie leader tra cui AcuityAds, AOL Canada, BrightRoll, GroupM, TubeMogul, Turn, UM Canada e Videology, tra gli altri, a bordo per fornire ai loro clienti una visione completa della loro audience digitale attraverso computer, tablet e smartphone. ย
"Consentire la misurazione della Total Audience ai nostri clienti e al settore รจ una prioritร assoluta", ha dichiarato Megan Clarken, EVP di Nielsen, Global Product Leadership. "Siamo entusiasti della risposta al nostro lancio mobile in Canada e non vediamo l'ora di fornire ai nostri clienti in tutto il mondo la stessa misurazione completa per valutare l'efficacia delle loro campagne".
With the expansion of Nielsen Digital Ad Ratings to mobile device apps and browsers in Canada, the solution now measures all ads, including video and display, for iOS and Android platforms. Mobile measurement*ย in Nielsen Digital Ad Ratings builds on Nielsenโs U.S. Media Rating Council-accredited methodologyย for measuring display advertising in desktop browsers.
SOSTEGNO DEL SETTORE AL LANCIO DELLA MISURAZIONE DIGITALE DEGLI ANNUNCI MOBILI IN CANADA
AcuityAds: ย “With the explosive growth of Mobile in Canada, both in penetration and time spent, itโs critical for us to understand the relationship of Mobile and Desktop advertising to garner the best results for our clients,โ said Katie Wolf, Director of Product and Partnerships, AcuityAds Inc.
AOL Canada: ย โThe addition of mobile to Nielsen Digital Ad Ratings is an exciting advancement that will help validate the importance of cross-screen advertising for brands,โ said Marla Natoli, Director, Video and Mobile, AOL Canada. โAOLโs Content 365 strategy is anchored in the belief that content should be created in a way that matches usersโ consumption of media โ in all shapes and sizes across all screens. The standardization of measurement across all devices is a critical step in allowing advertisers to effectively leverage media across all screens, and ultimately enhance brand performance across all key metrics.โ
BrightRoll: ย “Mobile provides a tremendous opportunity to reach consumers wherever they are, and for advertisers, accurate measurement is crucial for running effective campaigns,โ David Bellemare, General Manager of BrightRoll Canada. โWe are excited to work with Nielsen to bring sophisticated mobile measurement capabilities to our clients in Canada so they can uncap the potential that lies within mobile video.”
GroupM: โAdvertising strategies increasing span across platforms.ย We are excited to offer our clients a more robust view of their digital audience with the inclusion of mobile in Nielsen Digital Ad Ratingsโ said Stuart Garvie, Chief Commercial Officer, Canada, GroupM.
TubeMogul: “As Canadians increasingly consume video on their smartphones and tablets, marketers need an efficient solution that matches modern viewers’ on-the-go lifestyle,” said Kevin Thakkar, Senior Product Manager, TubeMogul. “Nielsen Digital Ad Ratings empowers advertisers with independent verification that they have reached their intended audience and allows them to execute cross-screen campaigns more effectively.โ
Turn: "Per comprendere e raggiungere il pubblico sia offline che online, i marketer hanno bisogno di misurare e confrontare i risultati tra le varie piattaforme", ha dichiarato Mark Balabanian, vicepresidente della divisione Business and Corporate Development di Turn. "L'estensione del rapporto di Turn con Nielsen per la misurazione del mobile attraverso i Digital Ad Ratings in Canada fornirร ai marketer un ulteriore strumento per ottenere approfondimenti, misurare e ottimizzare l'efficacia delle loro campagne cross-canale nell'hub digitale di Turn".
UM Canada: โAs consumer behaviour continues to converge around mobile-first platforms, offering our clients the ability to unify audience data across desktop and mobile is a top priority,โ said Matt Ramella, VP Digital at UM. โThe addition of mobile measurement in Nielsen Digital Ad Ratings enables UM to provide our clients the solutions they need to best measure & optimize audience delivery across devices.โ
Videology: โVideologyโs focus as a software provider is to allow advertisers to speak to audiences seamlessly across devicesโthe same way that consumers are now viewing content.ย And, of course, this hinges upon the ability to use a common metric across all screens,โ said Ryan Ladisa, VP Sales, Canada. โNielsenโs extension of its Digital Ad Ratings to include mobile is a huge step on the path to total video convergence, and weโre thrilled to be able to offer these expanded capabilities to our platform users.โ
I clienti sopra citati sono tra quelli pronti a misurare la pubblicitร mobile attraverso Nielsen Digital Ad Ratings o attivamente impegnati nel processo di certificazione.
*Mobileย measurement in Nielsen Digital Ad Ratings is not accredited by the MRC. Nielsen Digital Ad Ratings is the first Internet measurement system accredited by the MRC that provides demographic ratings for online advertising campaigns. Nielsen Digital Ad Ratings is accredited for measuring unique users and desktop-served display advertising GRPs.
SU NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Alana Johnson, alana.johnson@nielsen.com, 1+ 646-654-8391
