VP, Corporate Social Responsibility, Nielsen Cares
说到企业志愿服务，量化和评估公司的影响不仅仅是知道有多少员工参加了志愿服务或他们的服务时间那么简单。
With Pro Bono Week 2015 (#PBW15)—a global celebration of dedicating professional skills and services for good in our communities—drawing to a close, leveraging a company’s core strengths through volunteerism is top of mind. At Nielsen, we do this year-round, providing $10 million in pro bono projects that dedicate our data, insights and expertise to make an impact. Nielsen associates around the world power these projects through Nielsen Cares, our global corporate social responsibility program. Together, our associates and Nielsen Cares mobilize our core competencies for good to create shared value in our communities and help solve some of the world’s greatest social challenges in our priority areas of hunger and nutrition, education, diversity and inclusion, and technology.
At Nielsen, we’ve seen a positive return on our investment when it comes to our year-round pro bono efforts, whether it’s through our global day of service, Nielsen Global Impact Day, or through the more than one hundred skills-based volunteering projects our associates lead around the world. And like much of our traditional client work, we lean on the numbers to help paint that picture. At a glance:
- 95% 的尼尔森关爱志愿者表示，志愿服务是他们整体工作满意度的核心或积极部分。
- 82%的尼尔森员工对公司参与社区和社会事业感到自豪。
在员工整体参与度和通过志愿服务发展个人技能方面，尼尔森在25%的公司中名列前茅，对此我们深感自豪*。
撇开数字不谈，我们知道，利用我们的资源和数据创造积极成果的工作永远不会结束。我们将不断改进我们的全球项目，专注于为我们的主要利益相关者--我们的客户、员工、非营利组织和社区合作者以及全球消费者--创造最大价值。我们邀请您在社交媒体上与我们继续对话（#NielsenCares），分享您认为我们如何从今天开始，继续为更美好的明天而努力。
*True Impact LLC, 2015, “Nielsen Cares Volunteer ROI Tracker.”
