New York — Oct. 2, 2015 — Nielsen and 韦斯特伍德一号 announced today that Westwood One has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and Westwood One 24/7 syndicated programming.
Nielsen BDSradio is the world’s leading measurement tool for streaming, airplay and sales data for the record and radio industries and powers the official Billboard charts. The tool produces strategic programming research, including comprehensive music reports, competitive head-to-head analyses and custom reports that enable broadcasters, rights owners and streaming services to optimize programming, measure consumption and maximize audiences.
Westwood One 的首席运营官 Charles Steinhauer 说："我们平台的力量、我们最近在销售和营销方面的投资以及我们合作伙伴关系的强大连续性，使我们能够代表业内最好的服务。我们很荣幸能与尼尔森扩展合作关系，并共同期待未来的发展。
"尼尔森音乐部总经理艾琳-克劳福德（Erin Crawford）补充说："我们很高兴能与 Westwood One 继续保持成功的合作关系。"作为音频娱乐内容的领先提供商，Westwood One 是我们的理想合作者，因为我们将继续为充满活力的音乐产业开发新的创新工具。这证明了我们对优质服务和洞察力的承诺，我们对此深感自豪。
尼尔森 BDSradio 每周处理超过 70 亿次流媒体播放，每天从美国、加拿大和墨西哥的 1,900 多个广播电台、网络和视频频道检测超过 55 万次音乐。尼尔森对音乐消费的测量，包括广播监测、销售和流媒体活动以及消费者研究，是娱乐业的通行证。尼尔森是《公告牌》排行榜播放、销售和点播流媒体活动的独家提供商，也是全球音乐测量的标准。
关于尼尔森
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于 Westwood One
Westwood One offers audio products to engage listeners whenever, wherever they are. We are a trusted connection between audio companies, advertisers, and audience, reaching hundreds of millions of monthly listeners. Our portfolio features exclusive brands people love, such as the NFL, Westwood One Backstage, NASH, Rdio, and more. As the national-facing arm of Cumulus, we represent more than just a radio network; we are a multi-platform provider of sports, music, news, spoken word, and digital content. Visit westwoodone.com.
联系方式
尼尔森
Anna Loynes: (818) 761-7159; Soundscan@nielsen.com
韦斯特伍德一号
Jana Polsky：（212）641-2101；jpolsky@westwoodone.com
