New York — Oct. 2, 2015 — Nielsen and Westwood One announced today that Westwood One has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and Westwood One 24/7 syndicated programming.
Nielsen BDSradio is the world’s leading measurement tool for streaming, airplay and sales data for the record and radio industries and powers the official Billboard charts. The tool produces strategic programming research, including comprehensive music reports, competitive head-to-head analyses and custom reports that enable broadcasters, rights owners and streaming services to optimize programming, measure consumption and maximize audiences.
Charles Steinhauer, COO da Westwood One, disse: "O poder de nossa plataforma, nossos recentes investimentos em vendas e marketing e a forte continuidade de nossas parcerias nos permitiram representar os melhores serviços do setor. Estamos orgulhosos de estender nosso relacionamento com a Nielsen e esperamos ansiosamente pelo futuro juntos".
"Estamos muito satisfeitos em ampliar nosso relacionamento bem-sucedido com a Westwood One", acrescentou Erin Crawford, gerente geral de música da Nielsen. "Como fornecedora líder de conteúdo de entretenimento de áudio, a Westwood One é a colaboradora ideal para nós, pois continuamos a desenvolver novas ferramentas inovadoras para um setor musical dinâmico. É uma prova de nosso compromisso com serviços e percepções de qualidade e não poderíamos estar mais orgulhosos."
A Nielsen BDSradio processa mais de 7 bilhões de streams por semana e mais de 550.000 detecções de música todos os dias de mais de 1.900 estações de rádio, redes e canais de vídeo nos Estados Unidos, Canadá e México. A medição do consumo de música da Nielsen, incluindo monitoramento de rádio, vendas e atividade de streaming, bem como pesquisas com consumidores, é a moeda corrente do setor de entretenimento. A Nielsen é a fornecedora exclusiva de airplay, vendas e atividade de streaming sob demanda para as paradas da Billboard e é o padrão global de medição de música.
Sobre a Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
Sobre a Westwood One
Westwood One offers audio products to engage listeners whenever, wherever they are. We are a trusted connection between audio companies, advertisers, and audience, reaching hundreds of millions of monthly listeners. Our portfolio features exclusive brands people love, such as the NFL, Westwood One Backstage, NASH, Rdio, and more. As the national-facing arm of Cumulus, we represent more than just a radio network; we are a multi-platform provider of sports, music, news, spoken word, and digital content. Visit westwoodone.com.
Contatos
Nielsen
Anna Loynes: (818) 761-7159; Soundscan@nielsen.com
Westwood One
Jana Polsky: (212) 641-2101; jpolsky@westwoodone.com
