New York, NY – Nov. 3, 2015 – eXelate, a Nielsen Company, today announced a collaboration with PushSpring, one of the world’s largest independent sources of mobile app and device data, to further expand its reach in mobile-originated audience across a variety of segments, including app installs, auto and travel intenders, and mobile-shoppers. eXelate will integrate billions of PushSpring’s monthly mobile audience data points classified along dimensions of life stage, interest, activity and intent. This further enhances the accuracy and scale of eXelate’s mobile audience segments, helping brands and agencies improve the performance of their mobile advertising campaigns.
"尼尔森旗下eXelate公司首席执行官马克-扎戈尔斯基（Mark Zagorski）表示："我们的移动覆盖率正在飞速增长，与PushSpring的合作关系通过提供大量极其准确的移动受众数据源，进一步增强了我们的能力。"尼尔森公司旗下eXelate首席执行官马克-扎戈尔斯基（Mark Zagorski）表示："这使我们的品牌和代理商合作伙伴能够更好地触及移动优先的购物者以及对各种行业垂直领域的移动设备表现出兴趣和意向的消费者，并以有意义的规模实现这一目标。
"PushSpring首席执行官兼联合创始人Karl Stillner表示："PushSpring是首批大规模提供独立确定性移动设备级数据的公司之一。"eXelate在各大广告服务器、DSP和代理交易平台的移动受众数据分发能力是众所周知的，我们认为这种合作关系将为所有参与者带来持久的利益，尤其是使用这些受众数据寻找高意向移动客户的广告主。
eXelate 的技术可实时模拟设备、用户和家庭之间的关系，从而在受众规模和准确性之间实现最终平衡。eXelate 每分钟可为 125 个媒体平台合作伙伴提供超过 100 万次数据同步，以确保品牌和代理商获得最新、最相关的移动和跨设备受众数据，从而为其营销活动提供支持。
关于尼尔森公司旗下的 eXelate
尼尔森公司旗下的eXelate是一个企业级数据管理平台（DMP）、分析引擎和媒体激活中心，利用尼尔森独家数据资产和产品，帮助广告商提高媒体效率、改善内容和广告相关性，并提高销售业绩。该平台整合了当今世界上最强大的消费者、市场和跨媒体互动信息库。此外，该平台还拥有业内最大的媒体激活和数据分发网络之一，可在 100 多个媒体和内容平台上实时分发受众数据，为品牌带来前所未有的覆盖面和市场速度。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于 PushSpring
PushSpring (www.pushspring.com) is a Seattle-based company providing mobile app audience data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of deterministic mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. The two-year-old company recently raised $5 million in Series A investment led by Trilogy Equity Partners.
联系方式
eXelate, a Nielsen CompanyBrett House, 646-380-4337, brett.house@nielsen.com
