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ๅฐผๅฐ”ๆฃฎๅ‘ๅธƒ RADAR 2014 ๅนด 9 ๆœˆ็ฝ‘็ปœๆ”ถ่ง†็Ž‡

้˜…่ฏปๆ—ถ้—ด5ๅˆ†้’Ÿ | 2014ๅนด9ๆœˆ

็”ตๅฐ็š„ RADAR ็ฝ‘็ปœๆฏๅ‘จ่ฆ†็›–่ถ…่ฟ‡ 1.8 ไบฟไธๅŒๅฌไผ—

็บฝ็บฆ - 2014ๅนด9ๆœˆ16ๆ—ฅ - ๅ…จ็ƒ้ข†ๅ…ˆ็š„ๆถˆ่ดน่€…ๆ”ถ่ง†ๅ’Œ่ดญไนฐไฟกๆฏๅŠๆดžๅฏŸๅŠ›ๆไพ›ๅ•†ๅฐผๅฐ”ๆฃฎ๏ผˆ็บฝ็บฆ่ฏๅˆธไบคๆ˜“ๆ‰€่‚ก็ฅจไปฃ็ ๏ผšNLSN๏ผ‰ไปŠๆ—ฅๅ‘ๅธƒ2014ๅนด9ๆœˆRADARยฎๅนฟๆ’ญ็ฝ‘็ปœๆ”ถ่ง†็Ž‡ๆŠฅๅ‘Š็งฐ๏ผŒๅนณๅ‡ๆฏๅ‘จๆœ‰่ถ…่ฟ‡1.8ไบฟ12ๅฒๅŠไปฅไธŠ็š„็พŽๅ›ฝไบบๆ”ถๅฌ็ฝ‘็ปœๅนฟๆ’ญๅนฟๅ‘Šใ€‚ๅฐผๅฐ”ๆฃฎRADARๆต‹้‡็š„46ไธช็ฝ‘็ปœๆฏๅ‘จ่ฆ†็›–67.7%็š„็พŽๅ›ฝไบบๅฃใ€‚

ๅฐผๅฐ”ๆฃฎ RADAR ๆŠฅๅ‘Šไบ†่ฎข้˜…็ฝ‘็ปœ็š„ๅˆ†ๆ”ฏๆœบๆž„ๆ’ญๆ”พ็š„็ฝ‘็ปœๅนฟๅ‘Š็š„ไผฐ่ฎกๆ”ถๅฌ็Ž‡ใ€‚RADAR ๆ”ถๅฌ็Ž‡ไผฐ็ฎ—ๅนถไธๅŒ…ๆ‹ฌๆ‰€ๆœ‰็ฝ‘็ปœๅนฟๆ’ญ่Š‚็›ฎ็š„ๆ”ถๅฌ็Ž‡ใ€‚

ๅฐผๅฐ”ๆฃฎ้›ท่พพ 2014 ๅนด 9 ๆœˆๆŠฅๅ‘Š็š„้ƒจๅˆ†ๅ—ไผ—็ป“ๆžœ

RADAR 2014 ๅนด 9 ๆœˆๆŠฅๅ‘Šๆ˜พ็คบไบ†็ฝ‘็ปœๅนฟๆ’ญๅฏนไธๅŒๅนด้พ„ๅ’Œๅธ‚ๅœบ็š„ๅธๅผ•ๅŠ›ใ€‚ๅœจ 46 ไธชๆต‹่ฏ„็š„ๅนฟๆ’ญ็ฝ‘็ปœไธŠๆ’ญๅ‡บ็š„ๅนฟๅ‘Š่ฆ†็›–ไบ†

  • 67.7% of persons aged 12+ (180.4 million listeners)
  • 70.6% of persons aged 18-49 (95.0 million listeners)
  • 71.4% of persons aged 25-54 (89.4 million listeners)
  • 62.5% of Hispanics aged 12+ (26.8 million listeners)
  • 74.4% of African-Americans aged 12+ (25.3 million listeners)

RADAR 2014 ๅนด 9 ๆœˆๆŠฅๅ‘Š่ฟ˜ๆ˜พ็คบไบ†็ฝ‘็ปœๅนฟๆ’ญๅœจๅ‰ 25 ไธช DMAsยฎ๏ผˆๆŒ‡ๅฎšๅธ‚ๅœบๅŒบๅŸŸ๏ผ‰็š„ๅนฟๆณ›่ฆ†็›–่Œƒๅ›ด๏ผš

  • 69.7% of persons aged 12+ (93.8 million listeners)
  • 73.3% of persons aged 18-49 (50.6 million listeners)
  • 73.9% of persons aged 25-54 (48.2 million listeners)
  • 66.0% of Hispanics aged 12+ (17.8 million listeners)
  • 75.2% ็š„ 12 ๅฒไปฅไธŠ้ž่ฃ”็พŽๅ›ฝไบบ๏ผˆ1360 ไธ‡ๅฌไผ—๏ผ‰

Editorโ€™s Note: The number of networks and their affiliates vary over time as the networks adjust to meet marketplace needs.ย These fluctuations affect the audience estimates for a particular RADAR report but are not indicative of a change in network radio as a whole because not all network radio is reported in RADAR.

ๅ…ณไบŽ้›ท่พพ 2014 ๅนด 9 ๆœˆๆŠฅๅ‘Š

ๅฐผๅฐ”ๆฃฎ 2014 ๅนด 9 ๆœˆ็š„ RADAR๏ผˆRadio's All Dimension Audience Research๏ผ‰ๆŠฅๅ‘Šๆ˜ฏๅ…จๅ›ฝ็ฝ‘็ปœๅนฟๆ’ญๆ”ถ่ง†็Ž‡็š„ๆ ‡ๅ‡†่ดงๅธ๏ผŒๅฏน 46 ไธชๅ•็‹ฌ็š„ๅนฟๆ’ญ็ฝ‘็ปœ่ฟ›่กŒๆต‹้‡ใ€‚่ฟ™ไบ›็ฝ‘็ปœ็”ฑ AdLarge Mediaใ€American Urban Radio Networksใ€Crystal Media Networksใ€Premiere Networksใ€United Stations Radio Networks ๅ’Œ Westwood One ่ฟ่ฅใ€‚

RADAR 2014 ๅนด 9 ๆœˆๆŠฅๅ‘Š็š„ๆ ทๆœฌ้‡ไธบ 396 013 ไธช 12 ๅฒๅŠไปฅไธŠ็š„ไบบใ€‚่ฏฅๆ ทๆœฌๆ—จๅœจไธบไธป่ฆไบบๅฃ็ปŸ่ฎกไผฐ่ฎกใ€ๆ—ฅ้—ดๆ—ถๆฎตๅ’Œ้€ๅธ‚ๅœบๅˆ†ๆžๆŠฅๅ‘Š๏ผˆๆŠฅๅ‘Šๆ‰€ๆœ‰ๅ•ไธช DMA๏ผ‰ๆไพ›็จณๅฎšๆ€งใ€‚

RADAR 2014 ๅนด 9 ๆœˆๆŠฅๅ‘ŠๅŒ…ๅซๅ…จ็พŽๆ•ฐๆฎ๏ผŒๅŒ…ๆ‹ฌๆ‰€ๆœ‰ 48 ไธชๅฐผๅฐ”ๆฃฎ PPMยฎ ๅธ‚ๅœบๅ’Œ 227 ไธชๅฐผๅฐ”ๆฃฎๆ—ฅ่ฎฐๅŸŽๅธ‚ใ€‚RADAR 122 ็š„่ฐƒๆŸฅๆ—ถ้—ดไธบ 2013 ๅนด 6 ๆœˆ 20 ๆ—ฅ่‡ณ 2014 ๅนด 6 ๆœˆ 18 ๆ—ฅใ€‚18, 2014.

ๅ…ฌๅธๅผ€ๅ‘ไบ†็”จไบŽๅช’ไฝ“ๅ’Œ่ฅ้”€็ ”็ฉถ็š„ๆ–ฐๆŠ€ๆœฏ Portable People Meterโ„ข (PPM) ๅ’Œ PPM 360โ„ขใ€‚

Portable People Meterใ€PPM ๅ’Œ PPM 360 ๆ˜ฏๅฐผๅฐ”ๆฃฎ้Ÿณ้ข‘ๅ…ฌๅธ็š„ๅ•†ๆ ‡ใ€‚

RADAR ๆ˜ฏๅฐผๅฐ”ๆฃฎ้Ÿณ้ข‘ๅ…ฌๅธ็š„ๆณจๅ†Œๅ•†ๆ ‡ใ€‚DMA ๆ˜ฏ The Nielsen Co. (U.S.) LLC ็š„ๆณจๅ†Œๅ•†ๆ ‡ใ€‚

PPM ๆ”ถ่ง†็Ž‡ๅŸบไบŽๆ”ถๅฌ็Ž‡ไผฐ็ฎ—๏ผŒไป…ไปฃ่กจๅฐผๅฐ”ๆฃฎ็š„่ง‚็‚น๏ผŒไธไปฃ่กจไบบๅฃ็ปŸ่ฎกๆˆ–ๅนฟๆ’ญๅธ‚ๅœบ็š„็ฒพ็กฎๅ‡†็กฎๆ€งๆˆ–ๅ‡†็กฎไปฃ่กจๆ€งใ€‚

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PRESS CONTACT:

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