News Center Archive | Nielsen

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News Center | 23-01-2026

November continued the upward trend in television viewership. The significantly colder weather and a rich…
News Center | 06-01-2026

Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

First-of-its-kind SSP capability delivers program-level insight and brand suitability controls to buyers while…
News Center | 22-12-2025

Nielsen and Roku Expand Strategic Measurement Partnership

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite Roku gains access to…
News Center | 22-12-2025

Paramount and Netflix Boast Double-Digit Gains in Nielsen’s November Media Distributor Gauge

Paramount Scores Largest Share Increase Among Distributors as Paramount+ and CBS Affiliates Each Surge More…
News Center | 18-12-2025

Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement

Partnership brings Nielsen ONE measurement activation directly into XR’s advertising delivery platform….
News Center | 17-12-2025

Gracenote helps TV platforms go beyond the game and deliver more connected, visually rich sports hub experiences

As viewers turn to sports highlights, recaps and documentary programming, expanded Gracenote On Sports…
News Center | 17-12-2025

The Gauge™: Poland | November 2025

November continued the upward trend in television viewership. The significantly colder weather and a rich…
News Center | 16-12-2025

Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™

Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day NFL Games Drive Broadcast Sports to Record…
News Center | 16-12-2025

The Gauge™: Mexico November 2025

During November, streaming’s share of TV viewing in Mexico settled at 24.2%, an increase of +0.5 share…