洞察力
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Insights | 25-06-2025
人工智能如何重新定义营销的今天和明天
Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing…
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Insights | 05-08-2024
趋势聚焦：The Gauge 向我们展示的媒体融合
Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable…
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Insights | 29-07-2024
需要了解：什么是共同观看，为什么要关注？
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
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Insights | 23-05-2024
需要了解：电视媒体购买基础知识
Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…
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Insights | 21-03-2024
营销人员如何在整个数字广告生态系统中推进个性化营销
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 18-01-2024
美国电视家庭数据揭示观众获取内容方式的变化趋势
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand…
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Insights | 20-11-2023
需要了解：如何衡量电视观众？
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what…
