Technology Archives

Insights | 20-11-2025

持続的なROIを引き出す。測定戦略を中核となるビジネス目標に整合させることが、どのように...

Insights | 25-06-2025

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing…

Insights | 05-08-2024

Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable…

Insights | 29-07-2024

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…

Insights | 23-05-2024

Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…

Insights | 21-03-2024

Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…

Insights | 03-03-2024

視聴者がどのようにニュースメディアを消費しているのか、そして前回の選挙以降どのように変化したのかを探る。

Insights | 18-01-2024

Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand…

Insights | 20-11-2023

In this article we explore how tv audiences are measured, technology used to capture viewing data, and what…

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