Insights | 16-04-2025
TV or Digital: What’s winning global audiences?
Discover how regional differences, demographics, and content shape audience viewing habits and impact…
洞察力
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Insights | 12-10-2023
必知：如何衡量数字受众和营销活动
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
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Insights | 08-02-2022
印象 2.0伟大的均衡器
While the media industry has been using impressions for years, the transition to impressions for complete and…
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Insights | 21-10-2021
大数据集的隐患
Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the…
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Insights | 24-08-2021
优质数据将帮助出版商培养更牢固的受众关系
As the media industry plans for a future without third-party cookies, many are quick to jump to the…
