Insights | 16-04-2025
TV or Digital: What’s winning global audiences?
Discover how regional differences, demographics, and content shape audience viewing habits and impact…
์ธ์ฌ์ดํธ
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Insights | 11-10-2024
๊ณ ๊ธ ์ค๋์ธ์ค ํ๊ฒํ ์ ํตํ ์ธ๋ถํ๋ ์์ฒญ์ ์ธ์ฌ์ดํธ ํ๋ณด
๊ณ ๊ธ ์ค๋์ธ์ค ํ๊ฒํ ์ ํตํด ๋ค์ํ ์์ฒญ ํ๋ซํผ์์ ๊ฐ์ธ๋ณ ์ธ์ฌ์ดํธ๋ฅผ ํ๋ณดํ๋ ๋ฐฉ๋ฒ์ ์์๋ณด์ธ์.
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Insights | 31-05-2024
๋ด์ค ๋ฏธ๋์ด์ ํ: ์ ๊ฑฐ๊ฐ ์๋ ํด์ ์์์๊ณ ๋ฏธ๊ตญ์ธ์๊ฒ ๋ค๊ฐ๊ฐ ์ ์๋ ์ค์ํ ํ๋ซํผ
์ด๋ฒ ์ ๊ฑฐ์ ํด์ ๋ธ๋๋๋ ๋ด์ค๋ฅผ ํตํด ์์์๊ณ ๋ฏธ๊ตญ์ธ ์์ฒญ์์ ์ํตํ ์ ์๋ ๊ธฐํ๋ฅผ ๊ฐ๊ฒ ๋ฉ๋๋ค.
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Insights | 12-10-2023
์์๋์ด์ผ ํ ์ฌํญ: ๋์งํธ ์ค๋์ธ์ค ๋ฐ ์บ ํ์ธ ์ธก์ ๋ฐฉ๋ฒ
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
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Insights | 08-02-2022
์ํ๋ ์ 2.0: ์๋ํ ์ดํ๋ผ์ด์
While the media industry has been using impressions for years, the transition to impressions for complete and…
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Insights | 21-10-2021
๋น ๋ฐ์ดํฐ ์ธํธ์ ์จ๊ฒจ์ง ๋ฌธ์
Big data sets donโt have rich details about actual peopleโfrom age, to income, to race and ethnicityโthe…
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Insights | 24-08-2021
์์ง์ ๋ฐ์ดํฐ๋ ํผ๋ธ๋ฆฌ์ ๊ฐ ๋ ๊ฐ๋ ฅํ ์ค๋์ธ์ค ๊ด๊ณ๋ฅผ ๊ตฌ์ถํ๋ ๋ฐ ๋์์ด ๋ฉ๋๋ค.
As the media industry plans for a future without third-party cookies, many are quick to jump to the…
