洞察力
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Insights | 19-03-2024
超级星期天创下电视收视纪录
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February…
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Insights | 20-12-2023
2023 年之最：电视
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to…
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Insights | 30-08-2023
剧情转折：《西装》回旋镖凸显流媒体内容的价值
Capturing an audience’s attention is powerful, and there is incredible value in that, especially when it…
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Insights | 08-06-2023
研究媒体和广告中 LGBTQ+ 的表现形式
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences…
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Insights | 26-04-2023
奥斯卡金像奖大获成功后，亚裔美国观众希望广告商和媒体公司提供更多的代表权
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire…
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Insights | 03-10-2022
拉丁裔在视频内容中的代表性推动了 "狂欢 "程度
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more…
