Insights | 06-08-2025
亚太地区营销人员如何保持领先地位
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
洞察力
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Insights | 21-03-2024
营销人员如何在整个数字广告生态系统中推进个性化营销
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 12-10-2023
必知：如何衡量数字受众和营销活动
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
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Insights | 25-07-2023
Liberty Global 通过 Gracenote 实现超级聚合的元数据之旅
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive,…
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Insights | 08-02-2022
印象 2.0伟大的均衡器
While the media industry has been using impressions for years, the transition to impressions for complete and…
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Insights | 02-12-2021
In today’s media industry, every second really counts
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single…
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Insights | 15-11-2021
在不确定的时代，持续规划应成为新常态
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order…
