Insights | 21-05-2025
互联电视正在改变广告业
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
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Insights | 05-08-2024
趋势聚焦：The Gauge 向我们展示的媒体融合
Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable…
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Insights | 16-04-2024
大学篮球比赛提升了美国有线电视三月的收视率
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped…
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Insights | 21-03-2024
营销人员如何在整个数字广告生态系统中推进个性化营销
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 20-03-2024
2024 Upfronts / NewFronts 网络研讨会
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…
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Insights | 19-03-2024
超级星期天创下电视收视纪录
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February…
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Insights | 29-02-2024
受众测量创新如何造福媒体行业
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable…
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Insights | 20-02-2024
天气变冷和 NFL 季后赛促使 1 月份电视使用率上升
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in…
