洞察力
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Insights | 04-02-2025
须知：大数据加人员面板如何提高数据质量
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
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Insights | 10-07-2024
戛纳对话：行业领袖谈重塑广告业格局的因素
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders…
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Insights | 23-05-2024
需要了解：电视媒体购买基础知识
Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…
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Insights | 11-04-2024
现在的电视是什么？
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…
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Insights | 21-03-2024
营销人员如何在整个数字广告生态系统中推进个性化营销
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 29-02-2024
受众测量创新如何造福媒体行业
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable…
