Big data Archives

Insights | 18-03-2025

지정 시장 지역(DMA)이 광고주와 방송사 모두를 위한 TV 산업 전략을 어떻게 형성하는지 알아보세요.

Insights | 04-02-2025

Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…

Insights | 11-10-2024

고급 오디언스 타겟팅을 통해 다양한 시청 플랫폼에서 개인별 인사이트를 확보하는 방법을 알아보세요.

Insights | 20-09-2024

빅데이터 측정이 어드레서블 광고의 역풍을 헤쳐나가는 데 어떻게 도움이 되는지 알아보세요.

Insights | 10-07-2024

Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders…

Insights | 23-05-2024

Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…

Insights | 11-04-2024

Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…

Insights | 21-03-2024

Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…

Insights | 29-02-2024

Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable…

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