表彰 2024 年度观众评分最高的电视娱乐节目
近 20 年来，流媒体改变了媒体格局，彻底改变了观众观看电视的方式。随着越来越多的流媒体内容可以在更多的应用程序和服务上播放，观众正在将更多的电视时间转移到流媒体上。考虑到这一点：2021 年 5 月，流媒体占美国人观看电视总时间的 26%，而截至 2024 年 12 月，这一数字已增长到 43% 以上。在此期间，电视总使用时间保持相对稳定，与此同时，流媒体的使用时间却在激增。
2024年，观众在流媒体平台上累计观看了近14万亿分钟，相当于约97亿天，或2650万年的观看时长。
为了帮助媒体行业更好地了解推动流媒体发展的主要趋势，尼尔森发布了年度 "流媒体解密 "报告，分享了自2020年以来每年的流媒体收视率。今年，我们将扩大报告范围，增加收视类别，并将其更名为 "ARTEY 奖"。该奖项以尼尔森创始人阿瑟-C-尼尔森（Arthur C. Nielsen）的名字命名，是 "年度观众评分电视娱乐节目 "的缩写，我们将表彰年度收视率最高的电视节目和电影。
对于 2024 年阿尔捷年，我们只关注流媒体节目，并根据总观看时长进行衡量和排名。在流媒体中，有许多不同的内容类型。我们确认了以下内容：
2024 年最受欢迎的新流媒体原创剧集
2024 年伊始，娱乐业仍在应对好莱坞编剧和演员罢工的影响，这影响了去年大部分时间新电视内容的流量。结果，除了老牌热门剧集的季节性首播外，还有大量新的原创剧集在流媒体平台上首次亮相。艾瑞奖 "最佳新流媒体原创剧集奖旨在表彰 2024 年推出的、收视率最高的电视剧、喜剧和非剧本类型的流媒体作品。
最佳原创新剧
ARTEY WINNER: 辐射, Prime Video, 11.95 billion minutes
Prime Video’s sci-fi-action-drama Fallout debuted on the platform in April and racked up 2.9 billion viewing minutes in its first few days of release. It accumulated nearly 12 billion total viewing minutes throughout the rest of the year, ultimately placing fifth among all streaming originals in 2024. Fallout, which only has eight episodes in its first season, was also the fifth most-watched streaming original among adults 18-34.
RUNNER-UP: Fool Me Once, Netflix, 10.89 billion minutes
Netflix’s British import Fool Me Once was second among new drama series with 10.9 billion viewing minutes in 2024. Compared to 辐射 on Prime Video, Fool Me Once drew a bit of an older audience, getting 57% of its minutes from adults 50+.
最佳新原创喜剧系列
ARTEY WINNER: 没人想要这个, Netflix, 4.90 billion minutes
Netflix rom-com Nobody Wants This enjoyed three weeks atop Nielsen’s streaming charts following its release in late September, and went on to accumulate nearly 5 billion minutes through the end of year. While the show’s audience skewed toward women (69%), it was fairly balanced from an age perspective, coming in at 51% adults 18-49 and 43% adults 50+.
RUNNER UP: 内线, Netflix, 2.94 billion minutes
Netflix’s new comedy series A Man On The Inside was released in late November and managed to accumulate nearly 3 billion viewing minutes in just a few weeks. Starring Ted Danson as a retired professor turned private investigator, A Man On The Inside appealed to an older audience with 62% of viewers aged 50+.
最佳新原创无脚本/纪录片系列
ARTEY WINNER: American Nightmare, 网飞, 3.57 billion minutes
This Netflix true-crime docuseries premiered on the platform with three episodes in January 2024. American Nightmare drove more than 1 billion viewing minutes in its opening week, and its viewing total reached over 3.5 billion throughout the year. The docuseries resonated most with women who made up 62% of the audience, as well as younger adult viewers, as 56% of the audience fell into the 18-49 age range.
RUNNER UP: Unlocked: A Jail Experiment, Netflix, 2.50 billion minutes
Unlocked: A Jail Experiment premiered on Netflix in April and finished the year with 2.5 billion viewing minutes across eight episodes from a fairly diverse audience, with Black viewers accounting for 23% of the viewing total and Hispanic viewers making up 18%. The series also ranked fifth among all unscripted originals in 2024.
虽然没有进入该类别的前两名，但我们还是为另外几部新的原创非脚本剧集颁发了荣誉奖：
- Hulu’s Secret Lives of Mormon Wives notched 2.14 billion viewing minutes over the last four months of the year after debuting its first eight episodes on the platform in September. The reality series has been renewed for a second season, which is set to be released on the platform this spring, and ABC announced it would begin airing the first season of the show on its linear network in January 2025.
- 野兽游戏 premiered on Prime Video towards the end of December, and despite only three episodes available in the last days of the year, the competition-reality series still managed nearly 700 million minutes of viewing.
2024 最受欢迎的流媒体节目
这些 ARTEY 奖项旨在表彰本年度收视率最高的流媒体作品，包括原创剧集、收购剧集、电影和综合类作品。
Top Overall Streaming Title & Top Acquired Series
ARTEY WINNER: 蓝天, 55.62 billion viewing minutes on Disney+
The ARTEY for Top Overall Streaming Title of 2024 goes to the Australian animated series 蓝天, which put up over 55.6 billion minutes of watch time on Disney+, with 43% of its massive viewing total attributable to kids 2-11.
RUNNER UP: 实习医生格蕾, 47.85 billion viewing minutes on Hulu and Netflix
With nearly 48 billion viewing minutes on both Hulu and Netflix in 2024, 实习医生格蕾 and its deep library of over 400 episodes continues to be a crowd favorite in both the streaming and linear TV spaces. Now in its 21st season on ABC, the medical drama created by Shonda Rhimes has been one of the top six most-watched streaming titles in each of the last five years (2020-2024), with over 185 billion minutes viewed in that time.
最佳原创流媒体系列
ARTEY WINNER: 布里奇顿, Netflix, 21.42 billion viewing minutes
The ARTEY for Top Streaming Original Series in 2024 goes to Netflix’s 布里奇顿, which posted over 21 billion viewing minutes in 2024. Netflix released eight new episodes between May and June, which accounted for 56% of 布里奇顿’s viewing total. In terms of its performance in Nielsen’s Streaming Top 10, 布里奇顿 has 11 appearances at No. 1 overall, tying fellow Netflix original series Ozark for the most first place weeks for any streaming original.
RUNNER UP: 爱是盲目的, Netflix, 16.45 billion viewing minutes
爱是盲目的 benefited from the releases of both its sixth and seventh seasons in 2024, and the two combined accounted for 82% of its 16.5 billion minute total. The show has a balanced audience that closely follows the makeup of the overall TV viewing population at 17% Hispanic, 5% Asian, 16% Black and 61% White, indicating broad appeal.
We’re also extending an honorable mention in this category to Prime Video’s The Boys, which had a stellar year and placed third among originals with 13.6 billion minutes viewed. It was also the top streaming original series among men 18-34 by a significant margin. Additionally, The Boys now holds the distinction of having placed in the overall Streaming Top 10 list more than any other Prime Video title (16 weeks).
顶级流媒体电影
ARTEY WINNER: Moana, 13.03 billion minutes viewed on Disney+
With over 13 billion viewing minutes accumulated on Disney+ in 2024, Moana finished as the most-watched streaming movie for a second consecutive year. The Disney favorite exhibited a bump in viewership towards the end of the year that coincided with the theatrical release of its sequel, Moana 2. This marks Moana’s most-streamed year ever and solidifies it as the most-streamed movie since 2020.
RUNNER UP: The Super Mario Bros. Movie, 11.72 billion minutes viewed on Netflix
The Super Mario Bros. Movie notched 11.7 billion minutes viewed on Netflix in 2024, with kids 2-11 accounting for 5.7 billion minutes of its total.
Both Moana 和 Super Mario Bros. drew strong Hispanic audiences as well, with 25% and 29.6% of viewing, respectively, attributable to Hispanic viewers.
最热门标题
在这一类别中，我们考察了拥有大量节目库（50 集以上）的流媒体节目，并将计算对象限定为至少观看了一集节目（20 分钟或更长）的观众。虽然半小时的节目往往更容易被 "狂欢"，但观众在观看所有节目时的投入程度令人吃惊。
ARTEY WINNER: 生活大爆炸, 265.5 episodes per viewer on Max
生活大爆炸 has a total of 281 episodes available on Max, and dedicated viewers averaged just over 265 episodes each over the course of the year! (Note, this does not mean they watched 265 unique episodes, just that they spent the equivalent of 265 episodes worth of time). This put the show head and shoulders above the competition for the bingeing crown. Coming in at No. 7 overall among this year’s top streaming titles, Big Bang tallied 29.1 billion minutes in 2024, 58% of which were driven by adults 18-49.
RUNNER UP: 《美国老爸！》, 175.3 episodes per viewer on Hulu
Adult animation series are extremely popular in the streaming-scape, with Family Guy, Bob’s Burgers, The Simpsons 和 South Park all finishing in the top 30 for total minutes in 2024. Also among them was Binge Category runner-up 《美国老爸！》, which averaged 175 episodes per viewer throughout the year on Hulu.
遗产奖
阿尔泰传统奖旨在表彰那些经久不衰的节目，这些节目至今仍在娱乐和吸引着观众。
ARTEY WINNER: Little House on the Prairie, 13.25 billion minutes on Peacock
Little House on the Prairie celebrated its 50th anniversary in 2024, having aired on NBC from 1974 to 1983. Whether it was nostalgia surrounding the anniversary milestone or the appeal of westerns among TV viewers, the show earned 13.3 billion minutes of viewing time on Peacock across the year. Adults 35-64 accounted for 63% of Little House’s overall viewing total, and it over-indexed among Black viewers, which comprised over 17% of its total viewership.
ARTEY WINNER: 枪烟, 10.23 billion minutes on Peacock / Paramount+
Gunsmoke was adapted for television in 1955 and ran for 20 seasons on CBS where it ranked as a top Nielsen-rated show for several years. Now close to 70 years since its debut, Gunsmoke is still delighting audiences across both scheduled (linear) TV and streaming platforms. The classic western series earned over 10 billion minutes of watch time in 2024 across Peacock and Paramount+. Its audience consistently skews toward the 50 and over crowd, and its viewership is strong among Black viewers who made up 36% of watch time in 2024.
2024 年十大流媒体节目和电影
来源：尼尔森尼尔森流媒体内容收视率基于尼尔森美国国家电视面板。总观看时长基于 2 岁以上人群。流媒体平台：亚马逊 Prime Video、AppleTV+、Disney+、Hulu、Max、Netflix、Paramount+ 和 Peacock。
Interval: 01/01/2024-12/29/2024.
注：2024年全年流媒体播放总时长数据最初公布为12万亿分钟，现已更新为14万亿分钟。
Want more insights into the time viewers spend watching streaming video content? Check out Nielsen’s 流媒体内容评级.
