ニールセン・アルテイアワード：2024年のストリーミングを紐解く

2024年の年間視聴率トップTVエンターテインメントを表彰

20年近くにわたり、ストリーミングはメディアの状況を一変させ、視聴者がテレビを見る方法に革命を起こしてきた。かつてないほど多くのアプリやサービスで視聴できるストリーミング・コンテンツが増えたことで、視聴者はテレビの総視聴時間の多くをストリーミングにシフトしている。これを考えてみよう：2021年5月、ニールセンについて アメリカ人のテレビ視聴時間の26％を占め、2024年12月現在では43％を超えている。この間、テレビの総利用時間は比較的安定しているが、ストリーミングの利用は急増している。

2024年、視聴者はストリーミングに約14兆分（ニールセンについて 日、あるいは2650万年分に相当）を費やした。

メディア業界がストリーミングの成長を牽引する主要トレンドをより理解できるよう、ニールセンは2020年以降の年間ストリーミング視聴者数をまとめた年次レポート「Streaming Unwrapped」を発表した。今年は、視聴カテゴリーを追加し、ARTEY Awardsと改名しました。ニールセンの創設者であるアーサー・C・ニールセンにちなみ、「Audience Rated Television Entertainment of the Year」の頭文字をとって名付けられたこの賞は、その年に最も視聴されたテレビ番組と映画を表彰するものです。

2024年アルテイズでは、ストリーミング番組のみに焦点を当て、総視聴時間を計測しランキングした。ストリーミングには、さまざまなタイプのコンテンツがある。私たちは次のように認識した：

–新作ストリーミング・オリジナル・シリーズ

–総合ストリーミング番組トップ

–最もBingされたストリーミング・タイトル

–アルテイ・レガシー賞

2024年の新作ストリーミング・オリジナル・シリーズのトップ

2024年初頭、エンターテインメント業界はハリウッドの脚本家と俳優のストライキの影響をまだ引きずっていた。その結果、ストリーミング・プラットフォームでデビューした新作オリジナル・シリーズに加え、定番の人気作のシーズン・プレミアも多数登場した。ARTEY Awards for Top New Streaming Original Seriesは、2024年に登場し、最も視聴されたドラマ、コメディ、台本なしのジャンルのストリーミング作品を表彰する。

新作オリジナル・ドラマ・シリーズ トップ

ARTEY WINNER: フォールアウト, Prime Video, 11.95 billion minutes
Prime Video’s sci-fi-action-drama Fallout debuted on the platform in April and racked up 2.9 billion viewing minutes in its first few days of release. It accumulated nearly 12 billion total viewing minutes throughout the rest of the year, ultimately placing fifth among all streaming originals in 2024. Fallout, which only has eight episodes in its first season, was also the fifth most-watched streaming original among adults 18-34.

RUNNER-UP: Fool Me Once, Netflix, 10.89 billion minutes
Netflix’s British import Fool Me Once was second among new drama series with 10.9 billion viewing minutes in 2024. Compared to フォールアウト on Prime Video, Fool Me Once drew a bit of an older audience, getting 57% of its minutes from adults 50+.

トップ・ニュー・オリジナル・コメディ・シリーズ

ARTEY WINNER: 誰もこれを望んでいない, Netflix, 4.90 billion minutes
Netflix rom-com Nobody Wants This enjoyed three weeks atop Nielsen’s streaming charts following its release in late September, and went on to accumulate nearly 5 billion minutes through the end of year. While the show’s audience skewed toward women (69%), it was fairly balanced from an age perspective, coming in at 51% adults 18-49 and 43% adults 50+.

RUNNER UP: 内部の人間, Netflix, 2.94 billion minutes
Netflix’s new comedy series A Man On The Inside was released in late November and managed to accumulate nearly 3 billion viewing minutes in just a few weeks. Starring Ted Danson as a retired professor turned private investigator, A Man On The Inside appealed to an older audience with 62% of viewers aged 50+.

新作オリジナル脚本なし／ドキュメンタリー・シリーズ トップ

ARTEY WINNER: American Nightmare, ネットフリックス, 3.57 billion minutes
This Netflix true-crime docuseries premiered on the platform with three episodes in January 2024. American Nightmare drove more than 1 billion viewing minutes in its opening week, and its viewing total reached over 3.5 billion throughout the year. The docuseries resonated most with women who made up 62% of the audience, as well as younger adult viewers, as 56% of the audience fell into the 18-49 age range.

RUNNER UP: Unlocked: A Jail Experiment, Netflix, 2.50 billion minutes
Unlocked: A Jail Experiment premiered on Netflix in April and finished the year with 2.5 billion viewing minutes across eight episodes from a fairly diverse audience, with Black viewers accounting for 23% of the viewing total and Hispanic viewers making up 18%. The series also ranked fifth among all unscripted originals in 2024.

この部門のトップ2には入らなかったが、新規オリジナル脚本外シリーズの佳作を追加で2作品に贈る：

• Hulu’s Secret Lives of Mormon Wives notched 2.14 billion viewing minutes over the last four months of the year after debuting its first eight episodes on the platform in September. The reality series has been renewed for a second season, which is set to be released on the platform this spring, and ABC announced it would begin airing the first season of the show on its linear network in January 2025.
• ビーストゲームズ premiered on Prime Video towards the end of December, and despite only three episodes available in the last days of the year, the competition-reality series still managed nearly 700 million minutes of viewing.

2024 総合ストリーミング番組トップ

このARTEY賞は、オリジナルシリーズ、買収したシリーズ、映画、そして総合的に、その年に最も視聴されたストリーミング作品を表彰するものである。

Top Overall Streaming Title & Top Acquired Series

ARTEY WINNER: ブルーイ, 55.62 billion viewing minutes on Disney+
The ARTEY for Top Overall Streaming Title of 2024 goes to the Australian animated series ブルーイ, which put up over 55.6 billion minutes of watch time on Disney+, with 43% of its massive viewing total attributable to kids 2-11. 

RUNNER UP: グレイズ・アナトミー, 47.85 billion viewing minutes on Hulu and Netflix
With nearly 48 billion viewing minutes on both Hulu and Netflix in 2024, グレイズ・アナトミー and its deep library of over 400 episodes continues to be a crowd favorite in both the streaming and linear TV spaces. Now in its 21st season on ABC, the medical drama created by Shonda Rhimes has been one of the top six most-watched streaming titles in each of the last five years (2020-2024), with over 185 billion minutes viewed in that time.

トップ・ストリーミング・オリジナル・シリーズ

ARTEY WINNER: ブリジャートン, Netflix, 21.42 billion viewing minutes
The ARTEY for Top Streaming Original Series in 2024 goes to Netflix’s ブリジャートン, which posted over 21 billion viewing minutes in 2024. Netflix released eight new episodes between May and June, which accounted for 56% of ブリジャートン’s viewing total. In terms of its performance in Nielsen’s Streaming Top 10, ブリジャートン has 11 appearances at No. 1 overall, tying fellow Netflix original series Ozark for the most first place weeks for any streaming original.

RUNNER UP: 愛は盲目, Netflix, 16.45 billion viewing minutes
愛は盲目 benefited from the releases of both its sixth and seventh seasons in 2024, and the two combined accounted for 82% of its 16.5 billion minute total. The show has a balanced audience that closely follows the makeup of the overall TV viewing population at 17% Hispanic, 5% Asian, 16% Black and 61% White, indicating broad appeal.

We’re also extending an honorable mention in this category to Prime Video’s The Boys, which had a stellar year and placed third among originals with 13.6 billion minutes viewed. It was also the top streaming original series among men 18-34 by a significant margin. Additionally, The Boys now holds the distinction of having placed in the overall Streaming Top 10 list more than any other Prime Video title (16 weeks). 

トップ・ストリーミング・ムービー

ARTEY WINNER: Moana, 13.03 billion minutes viewed on Disney+
With over 13 billion viewing minutes accumulated on Disney+ in 2024, Moana finished as the most-watched streaming movie for a second consecutive year. The Disney favorite exhibited a bump in viewership towards the end of the year that coincided with the theatrical release of its sequel, Moana 2. This marks Moana’s most-streamed year ever and solidifies it as the most-streamed movie since 2020.

RUNNER UP: The Super Mario Bros. Movie, 11.72 billion minutes viewed on Netflix
The Super Mario Bros. Movie notched 11.7 billion minutes viewed on Netflix in 2024, with kids 2-11 accounting for 5.7 billion minutes of its total. 

Both Moana そして Super Mario Bros. drew strong Hispanic audiences as well, with 25% and 29.6% of viewing, respectively, attributable to Hispanic viewers. 

最多ビンディングタイトル

このカテゴリーでは、豊富なライブラリ（50エピソード以上）を持つストリーミングタイトルを調査し、少なくとも1エピソード分の時間（20分以上）を番組に費やした視聴者に限定して計算した。30分番組はよりビンゲイブルになる傾向があるが、視聴者の番組に対する視聴への献身度は軒並み驚くべきものであった。

ARTEY WINNER: ビッグバン★セオリー, 265.5 episodes per viewer on Max
ビッグバン★セオリー has a total of 281 episodes available on Max, and dedicated viewers averaged just over 265 episodes each over the course of the year! (Note, this does not mean they watched 265 unique episodes, just that they spent the equivalent of 265 episodes worth of time). This put the show head and shoulders above the competition for the bingeing crown. Coming in at No. 7 overall among this year’s top streaming titles, Big Bang tallied 29.1 billion minutes in 2024, 58% of which were driven by adults 18-49.

RUNNER UP: アメリカン・ダッド！, 175.3 episodes per viewer on Hulu
Adult animation series are extremely popular in the streaming-scape, with Family Guy, Bob’s Burgers, The Simpsons そして South Park all finishing in the top 30 for total minutes in 2024. Also among them was Binge Category runner-up アメリカン・ダッド！, which averaged 175 episodes per viewer throughout the year on Hulu.

レガシー賞

アルテイレガシー賞は、時代を超えて愛され続け、現在も視聴者を魅了し続けている番組を表彰するものである。

ARTEY WINNER: Little House on the Prairie, 13.25 billion minutes on Peacock
Little House on the Prairie celebrated its 50th anniversary in 2024, having aired on NBC from 1974 to 1983. Whether it was nostalgia surrounding the anniversary milestone or the appeal of westerns among TV viewers, the show earned 13.3 billion minutes of viewing time on Peacock across the year. Adults 35-64 accounted for 63% of Little House’s overall viewing total, and it over-indexed among Black viewers, which comprised over 17% of its total viewership.

ARTEY WINNER: ガンスモーク, 10.23 billion minutes on Peacock / Paramount+
Gunsmoke was adapted for television in 1955 and ran for 20 seasons on CBS where it ranked as a top Nielsen-rated show for several years. Now close to 70 years since its debut, Gunsmoke is still delighting audiences across both scheduled (linear) TV and streaming platforms. The classic western series earned over 10 billion minutes of watch time in 2024 across Peacock and Paramount+. Its audience consistently skews toward the 50 and over crowd, and its viewership is strong among Black viewers who made up 36% of watch time in 2024. 

2024 ストリーミング番組と映画トップ10

出典ニールセン・ストリーミング・コンテンツ視聴率はニールセン全米テレビパネルに基づく。総視聴時間は2歳以上。ストリーミングプラットフォームAmazon Prime Video、AppleTV+、Disney+、Hulu、Max、Netflix、Paramount+、Peacock。

Interval: 01/01/2024-12/29/2024.

注：2024年の年間総ストリーミング分数は当初12兆分と報告されていましたが、その後14兆分に更新されました。

Want more insights into the time viewers spend watching streaming video content? Check out Nielsen’s ストリーミング・コンテンツのレーティング.