Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies crack measurement challenges and spot tomorrow’s trends before they hit.
在这个分散的媒体环境中，广告公司面临着新的挑战，需要在无数的屏幕和平台上衡量和接触受众。观看这段 2 分钟的视频，了解顶级广告公司如何在这一新环境中取胜。
- Measuring Fragmentation Media: Discover why Nielsen ONE unifies cross-media measurement for agencies working with multiple closed platforms and partners.
- Driving Incremental Reach: Find out how Nielsen ONE helps agencies can unlock incremental reach. See how it’s helping predict business outcomes and find new customers in unexpected places.
- Forward-Looking Media Strategy: Explore how cross-platform measurement solutions like Nielsen ONE are challenging outdated media planning methods, helping agencies predict future audience trends instead of relying on past performance.
Get the full picture of your audience through deduplicated and unified cross-media measurement with Nielsen ONE.
