Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies crack measurement challenges and spot tomorrow’s trends before they hit.
이렇게 분산된 미디어 환경에서 광고주들은 수많은 스크린과 플랫폼에서 오디언스를 측정하고 도달해야 하는 새로운 과제에 직면해 있습니다. 이 2분짜리 짧은 동영상을 통해 최고의 대행사들이 이 새로운 환경에서 어떻게 성공하고 있는지 알아보세요.
- Measuring Fragmentation Media: Discover why Nielsen ONE unifies cross-media measurement for agencies working with multiple closed platforms and partners.
- Driving Incremental Reach: Find out how Nielsen ONE helps agencies can unlock incremental reach. See how it’s helping predict business outcomes and find new customers in unexpected places.
- Forward-Looking Media Strategy: Explore how cross-platform measurement solutions like Nielsen ONE are challenging outdated media planning methods, helping agencies predict future audience trends instead of relying on past performance.
Get the full picture of your audience through deduplicated and unified cross-media measurement with Nielsen ONE.
