与 LGBTQ+ 消费者建立真实的亲和力

随着经济不确定性的持续存在以及人们对数据驱动型结果的期望越来越高，营销团队正面临着证明影响力的压力，并因此在许多情况下选择向绩效营销倾斜。但是，营销人员不能忽视他们的受众，如果以真实的方式建立品牌忠诚度，就能推动销售额的增长。

While some brands are reportedly taking a lighter approach to LGBTQ+ marketing this PRIDE month, Nielsen research shows that LGBTQ+ consumers are open to brand engagement that’s authentic and inclusive. Brands that actively support LGBTQ+ causes and demonstrate inclusivity can build strong loyalty. 

In this webinar, Stacie deArmas, SVP, Diverse Insights & Initiatives, Nielsen, shares the value of brand building and how to earn brand affinity with LGBTQ+ consumers. She is joined by Megan Townsend, Senior Director, Entertainment Research & Analysis, GLAAD, who shares 研究 和 resources for brands to better connect with LGBTQ+ audiences.