媒体行业在实施先进的受众定位时面临诸多障碍。请听福克斯公司首席研究与分析官 Mainak Mazumdar 分享他对当前痛点的看法。
接触目标受众从未像现在这样复杂。随着观众在电视、智能手机和平板电脑之间跳来跳去，传统的广告方式已难以跟上。这种碎片化的观看行为迫使我们重新思考如何衡量受众并与之互动。
Fox is tackling this challenge head-on, developing new strategies that promise to reshape how we connect with viewers. Nielsen’s holistic measurement is central to this shift, offering unified and actionable insights into cross-platform audience behavior.
The industry is quickly adapting, moving beyond basic demographics to more sophisticated targeting. How do advertisers realize the potential of advanced audience targeting? What role does Nielsen’s big data and panel approach play in measurement? How is identity being leveraged for more precise targeting? Watch the video to learn how Fox and Nielsen are advancing TV advertising with improved audience targeting and cross-platform measurement across linear TV and streaming.
Learn more about Nielsen’s Advanced Audience solutions, and download Nielsen’s On-Target Report to discover how our advanced audience tools can help you unlock the media habits of different segments.
