Tubi TV 首次占据流媒体总收视率的 1
编者注：本期The Gauge 中的百分比反映了虚拟多频道视频节目发行商（vMVPD）和多频道视频节目发行商（MVPD）应用程序内容收视率的变化。详情请参阅下面的方法和常见问题部分。
关于电视使用的季节性有很多说法，2 月份的收视趋势与历史标准非常一致，电视总使用量比上月下降了 5.1%。虽然符合季节性规律，但 2 月份的电视参与率证实了一个非常基本的事实：收视率反映了受众正在寻找的内容的可用性。
在各类节目中，2 月份的高需求、大众喜闻乐见的节目少于 1 月份，导致广播、有线电视和流媒体节目的收视率下降。1 月份总是电视收视的旺季，其亮点是美国国家橄榄球联盟（NFL）赛季的结束，这为电视收视设定了很高的标准。
Audiences did not, however, have a shortage of content options in February, especially across streaming platforms, which welcomed a wide array of original and acquired content, complemented by a host of movie additions, including Black Panther: Wakanda Forever on Disney+. As a result, streaming platforms remained the favored destination for TV audiences, but overall viewing to streaming content was down 0.9% from January—the smallest decline across categories. Despite the drop in total streaming viewing, the category gained 1.5 share points to account for 34.3% of TV usage.
在流媒体类别中，Tubi TV 成为最新的电视使用份额达到 1%的服务，与 Pluto TV 一起成为第二个从 "其他流媒体 "类别中脱颖而出的免费广告支持平台。二月份的其他流媒体亮点包括
- New Amsterdam was the most-viewed streaming program, with 4.6 billion viewing minutes across Netflix and Peacock.
- The Last of Us was the second most-viewed program, with 4.4 billion viewing minutes on HBO Max.
- YouTube（主网站）的浏览量增长了 2.5%。
- The arrival of a new season of You on Netflix generated 4.2 billion viewing minutes, but overall usage on the platform was down 6.7%.
Usage across broadcast and cable was down 9.2% and 5.7%, respectively. Sports viewing on broadcast was down 64.7%, with only the 超级碗 to rely on after the NFL playoffs concluded in January, and the 3.6% rise in drama viewing and the 6.8% rise in sitcom viewing weren’t enough to cover the loss. As was the case on broadcast, a 2.4% rise in cable news viewing (driven by the State of the Union address) wasn’t enough to cover the 34.6% drop in sports viewing, resulting in a 5.7% drop in total cable viewing.
Brian Fuhrer 的二月数据趋势
方法变更说明
方法和常见问题
The Gauge 每月对观众在主要电视传播平台上的收视行为进行宏观分析，包括广播、流媒体、有线电视和其他来源。它还包括主要流媒体分发商的细分。图表本身代表了每月电视总使用量，并按类别和各个流媒体分发商细分出收视份额。
The Gauge"是如何制作的？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
所有数据均以每个收视源的时间段为基础。代表广播月的数据是基于报告区间内的 Live+7 观看次数（注：Live+7 包括电视直播观看次数和线性内容七天后的观看次数）。
其他 "包括哪些内容？
在The Gauge中，"其他 "包括不属于广播、有线或流媒体类别的所有其他电视使用。这主要包括所有其他调谐（未测量来源）、未测量的视频点播（VOD）、通过有线电视机顶盒的流媒体、音频流媒体、游戏和其他设备（DVD 播放）的使用。由于通过有线电视机顶盒的流媒体并不计入各流媒体分发商，因此将其归入 "其他 "类别。通过有线电视机顶盒计入各个流媒体分发商是尼尔森在加强流媒体计量表技术的过程中不断追求的目标。
What is included in “other streaming”?
列为 "其他流媒体 "的流媒体平台包括任何未单独细分的电视高带宽视频流媒体。其他流媒体 "不包括旨在提供直播和有线（线性）节目的应用程序（VMVPD 或 MVPD 应用程序，如 Sling TV 或 Charter/Spectrum）。
线性流媒体在哪些方面做出了贡献？
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Hulu 和 YouTube 上的直播流媒体如何？
流媒体类别中不包括通过 vMVPD 应用程序（如 Hulu Live、YouTube TV）进行的线性流媒体。流媒体类别中的 "Hulu SVOD "和 "YouTube Main "指的是不包含线性流媒体的平台使用情况。
